Mitsubishi Motors North America, Inc. (MMNA) on July 1 reported second quarter 2026 sales of 23,127. The combined total of SUV sales was up nearly 24% for the quarter, while across its full lineup, Mitsubishi Motors’ quarterly sales were up nearly 5% year-over-year.
Outlander continues to lead the way for MMNA, with Q2 sales of 9,503, up 21.5% over Q2 of last year. Outlander Sport sales were up 69.7% for the quarter at 8,432, and up nearly 73% on a year-to-date basis. Year-to-date sales of Eclipse Cross were also up 36.2%, at 11,260.
Offering three SUVs for under $30,000 MSRP, Mitsubishi Motors’ messaging proudly touts that the brand offers “America’s Best-Backed Vehicles,” supported by a combination of a 10-year/100,000-mile powertrain warranty, five-year/unlimited miles roadside assistance, and two years/30,000 miles of included maintenance.
Looking forward, the brand readies for the launch of the refreshed Outlander Plug-in Hybrid and the all-new Eclipse Sportback EV, Mitsubishi Motors’ first full battery electric vehicle since the i-MiEV.
