Genesis announced expanded career readiness and science, technology, engineering, arts, and mathematics (STEAM) educational programming in partnership with TGR Foundation, reaching students in California and Pennsylvania. Through Genesis Gives, the corporate social responsibility initiative of Genesis Motor America, this initiative broadens access to automotive career pathways for students in under-resourced communities.
“This expansion brings hands-on, career-connected learning opportunities to more students through experiences that introduce automotive design, engineering, creativity, and innovation,” said Brandon Ramirez, director, corporate social responsibility, Genesis Motor America. “Through our collaboration with TGR Foundation, students gain exposure to the skills, technologies, and career pathways that support the future of the automotive industry and other STEAM-related fields.”
TGR Foundation makes a positive impact on the lives of students through innovative education programs at TGR Learning Labs, including the locations in Anaheim, California, and Philadelphia, Pennsylvania. Since 2006, more than 217,000 students and educators have benefited from programming that supports learning and provides access to safe environments where young people can explore their passions and prepare for their future. The programs are designed to help students build the skills, experiences, and confidence needed to navigate their journey from classroom to career.
Genesis Design California in El Segundo, California hosted students from the TGR Learning Lab Anaheim for a tour and hands-on design workshop that introduced career pathways in the automotive industry, including the design and modeling processes behind future Genesis vehicles. Students also explored key elements of the creative process through activities focused on ideation sketching, 3D modeling, and animated movie production.
“Through our partnership with Genesis Motor America, our students are gaining valuable exposure and hands-on experience aligned with innovative careers in the automotive industry,” said John Lee, senior vice president, programs, TGR Foundation. “We’re grateful for the support of the Genesis team and their commitment to preparing students for the future.”
During the STEAM workshop at the TGR Learning Lab Philadelphia, students previewed the Genesis GV60 and learned about the Genesis product planning process. Following the vehicle walkaround, the students participated in an imaginative design challenge that encouraged them to create future mobility vehicles using upcycled materials while exploring concepts related to creativity, sustainability, and engineering.
Since 2024, Genesis has supported STEAM workshops that have reached more than 250 students of the TGR Learning Lab Anaheim and the TGR Learning Lab Philadelphia.
