Luxury Rally Club was acquired by duPont REGISTRY Group, a luxury automotive platform. The platform executed definitive agreements to add Luxury Rally Club to its growing luxury automotive ecosystem. The move, according to dRG, will further strengthen dRG’s integrated platform spanning commerce, content, community, and technology while expanding its experiential offerings alongside brands including Canossa Events, Cavallino, and Supercar Owners Circle.
Luxury Rally Club has established itself as a leading presence during Monterey Car Week, hosting the exclusive Santa Lucia Preserve Concours & Cocktails and curating bespoke programming throughout the week. Throughout the year, LRC produces exclusive rallies and collector experiences that complement dRG’s portfolio of more than 120 automotive events, which welcomed over 120,000 attendees in 2025.
Together, dRG and LRC will continue creating curated collector experiences, luxury hospitality, rallies, and brand activations that bring together enthusiasts, collectors, luxury partners, and industry leaders through a shared passion for the automotive lifestyle.
Founded by Trevor Johnson in 2018, LRC has become known for producing auto enthusiast experiences, including the Pre-War Motoring Classic, 50 Years of Lamborghini Countach Rally, Bentley 100 Years Celebration Rally, Porsche Carrera GT Rally, and a collection of collector-focused experiences during Monterey Car Week.
“This represents a natural evolution for Luxury Rally Club,” said Johnson, founder and chief executive officer of Luxury Rally Club. “By joining the duPont REGISTRY Group ecosystem, we will have an opportunity to elevate the collector experience, while creating new ways for our members, partners, and brands to engage across the broader luxury automotive landscape. Together, we can continue building the curated experiences our community values while giving them access to an even broader collection of events, services, and opportunities.”
“At duPont REGISTRY Group, our mission is to be the ultimate platform for the luxury automotive lifestyle, transforming ordinary transactions into memorable experiences,” said Cristina Cheever, Chief Marketing Officer of duPont REGISTRY Group. “Luxury Rally Club has earned an exceptional reputation for bringing collectors together through thoughtfully curated experiences built around access, relationships, and shared passion. Bringing LRC into our ecosystem will expand the ways our clients, partners, and brands connect, while strengthening our ability to serve enthusiasts throughout every stage of the ownership journey.”
The transaction’s closing is subject to satisfaction of customary closing conditions. Accordingly, there can be no assurance that the transactions contemplated by the purchase agreement will be completed.
