Cox Automotive presented its annual Barbara Cox Woman of the Year Award to Liza Myers Borches, president and CEO of Carter Myers Automotive, a fourth-generation family- and employee-owned business.

Named after Barbara Cox, the late co-owner of Cox Enterprises and daughter of the company’s founder, this honor is awarded to women who demonstrate business leadership and community advocacy, and a commitment to advancing the automotive industry. The award was presented by Cox Automotive President Sandy Schwartz during the Northwood University Dealer Education Award annual breakfast on Feb. 16, at NADA Show 2020.

“Liza exemplifies this award by sharing many of the qualities and values that we admire in Mrs. Cox,” said Schwartz. “Being part of a multi-generational, family-owned business, Liza shares a close connection with the Cox family story. Like with the Cox family, dedication to employees and the communities served has always been a priority at Carter Myers Automotive.”

Borches oversees dealership operations and is dealer principal for Carter Myers Automotive, including 15 dealerships with 17 new car franchises in Virginia. Borches joined the Carter Myers Automotive team in 2003 after seven years working with American Honda. In October 2011, Borches was the fourth generation of her family to be named Carter Myers Automotive president. She now serves as president and CEO for all Carter Myers Automotive businesses. Borches has received numerous awards including Ford’s 2009 Salute to Dealers Award. As a co-founder of Women United, a collective giving organization, she has helped raise over $500,000 for non-profits serving women and children in the Charlottesville area, among many other charitable endeavors.

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