Xtime is launching Text Marketing, an add-on available to clients using Xtime Invite.

The company stated Xtime's Text Marketing feature can help dealers diversify their outreach strategy.

“Research shows 89 percent of consumers prefer to communicate with organizations via text, so being able to text straight from the SMS platform is an optimal way for dealers to capture a consumer's attention and begin a conversation that leads to new business,” said Tracy Noonan Fred, vice president and general manager of Xtime.

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