Virginia International Raceway, located on the North Carolina/Virginia border, announced a strategic partnership with Triangle-based auto dealership group, LeithCars.com. As the new official automotive group for the 2020 season, LeithCars.com will work with VIR to help supply vehicles for emergency medical services at the track. The partnership also provides new customers with more opportunities for race ticket giveaways and other promotional incentives.

NARRA Race Day at Virginia International Raceway (VIR)
NARRA Race Day at Virginia International Raceway (VIR)

“We have collaborated with LeithCars.com over the past few years and our team is thrilled to formalize this partnership and welcome them as our official automotive group for the 2020 season,” said Connie Nyholm, owner and CEO of VIR. “We have so many fans based in the Triangle area and are excited to reach even more motorsports and car enthusiasts through Leith’s impressive presence in the region.”

A family-owned business for 50+ years, LeithCars.com has 39 total franchise locations throughout North Carolina.

Carzato, an automotive online services provider, announces its integration with RouteOne, a leading F&I technology provider, to furnish an optimal experience for consumers and dealers in North America.

With the collaboration, Carzato’s Online Retailing Experience (ORE) platform integrates with RouteOne’s credit aggregation system to present indirect auto financing quotes to consumers and enable full online credit application and eSigning. The integration enhances the automotive digital retailing product offering and empowers consumers with financing quotes that are fully transactable at the dealership. Knowing finance options ahead of time provides car buyers with peace of mind. Dealerships, in turn, can seamlessly fulfill car-buying transactions using their respective processes and systems. 

“Carzato’s integration with RouteOne allows us to provide an industry-first cross-tier and brand-customizable car-buying tool that routes high-intent shoppers directly to dealer online retailing tools,” said Javier Ruiz, chief executive officer of Carzato. “Regardless of where people are shopping - brand website, dealer website, social media, email, search and the like - ORE provides a consistent and efficient experience for the car-buyer, while generating incremental, high-closing leads for dealers.”

Carzato works closely with automakers to provide a fully modular digital retail experience that is white-label ready—offering a unique platform with advanced customization to meet highly-specific needs—currently servicing over 2,600 dealerships across six automotive brands.

According to a new report published by ValuePenguin/LendingTree, the Ford F-150, Chevrolet Silverado and Honda Civic are the most searched cars in America. And while searches for cars, especially pickup trucks, trended downward during the onset of the COVID-19 epidemic in the United States, recent data suggests that searches for these popular models may be hitting annual highs. America’s five most searched cars are: Ford F-150; Chevrolet Silverado; Honda Civic; Toyota Tacoma and  Honda Accord.

Outside of the Northeast and California, a pickup truck was the most searched car in every state. High population density in the Northeast is why sedans like the Honda Civic and Honda Accord are more popular, whereas more open space out West and in the rest of the country makes driving a pickup more attractive and accessible.

According to Michael Hoffman, senior research analyst at ValuePenguin, “these findings provide a pulse on consumer demand trends in the U.S. auto industry, at a critical moment for the economy and auto manufacturers following several years of record-breaking vehicle sales.” He adds, “Several manufacturers like GM and Fiat Chrysler have expressed concern that demand may outstrip supply amid factory shutdowns due to the novel coronavirus.”

A fully revamped reconditioning platform was announced by iRecon to help dealers gain transparency and eliminate bottlenecks keeping inventory from reaching the front line.

Equipped with a new and intuitive user interface, dealer-vendor mobile application and location tracking, iRecon’s enhanced solution was developed through client feedback and market research, taking into consideration what dealers want and need to further optimize the reconditioning workflow in today’s environment.

The revamped iRecon platform also features the ability to build custom plan templates to get the reconditioning process started in only two clicks. It helps dealers make more informed used car decisions by leveraging industry-leading vAuto data throughout the reconditioning process. With appraisal notes and reconditioning estimates automatically flowing from Provision into iRecon, dealers also gain early insight to help improve each vehicle’s time to front line.

Spireon Wins Award

June 02, 2020

Spireon, the vehicle intelligence company, announced it was recognized in the 18th annual American Business Awards with Silver Stevie Awards for Customer Service Department of the Year and Achievement in Product Innovation. The American Business Awards recognize outstanding public, private, for-profit and non-profit companies and organizations.

“We are thrilled to see the hard work of our customer service and product development teams recognized by this prestigious award program,” said Kevin Weiss, CEO of Spireon. “In light of COVID-19's effect on business, responding to customer needs through customer service and innovative technology has become an even bigger focal point, as our clients are relying on Spireon's solutions to ensure the survival of their businesses.”

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