Dealer.com recently launched its new digital storefront solution.

The new solution includes redesigned vehicle detail pages (VDP). When researching VDP activity, Dealer.com found shoppers were most engaged by vehicle photos, prioritized high-level inventory details and requested clear options and packages display.

These new VDPs include 360-degree vehicle images on inventory pages for consumers through partnership with Homenet.

They also offer increased ability for consumers to click through to digital retailing options and added text to phone functionality.

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