Firm Hires COO

November 27, 2019

Foundation Direct announced the appointment of Ashley Lepczyk as its chief operating officer. Ashley joins the firm after 12 years at Google, where she worked on automotive products.

Lepczyk led the release of Google’s first ever Dealer Guidebook, which outlined a step-by-step process for maximizing Google’s tools and solutions at the dealership level. During her tenure, she successfully partnered with professionals in every level of leadership across sales, marketing, product engineering, analytics and more. 


HyreCar Names Two VPs

November 24, 2019

HyreCar Inc. announced that John Fitzgerald has been appointed vice president of dealer initiatives, and Rav Karwal has been made vice president of inside sales.

Fitzgerald brings over 20 years of automotive dealer sales and management experience to HyreCar, leading teams across automotive brands including CarSaver at Walmart, Edmunds and AutoNation. Karwal is an entrepreneurial executive with a successful track record leading revenue, sales, and other go-to-market strategies at early to later-stage ventures, including HGM, Apprion, and Scholast iSoft.

Force Marketing recently announced the addition of two automotive professionals to its management team, Erin Mueller and Wesley Miller. Mueller has been hired as the director of marketing and media and Miller as the director of client success.

Mueller joins Force Marketing with over five years in the automotive sector. She spent the last four of five years with Cox Enterprises, where she was most recently a senior marketing manager within Cox Automotive’s Inventory Solutions Group.

Miller joins Force Marketing from LivePerson Automotive, where he served as the director of major accounts and partnership marketing. He brings more than 10 years of automotive and digital marketing to Force Marketing.