Enterprise Holdings continues its quest for the highest standards of cleanliness in the car rental industry. Today, the company announced the implementation of its Complete Clean Pledge program across the Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands, as well as its comprehensive portfolio of transportation services.

The pledge includes the company's car rental operations, as well as its truck rental, vanpooling, corporate fleet management, retail car sales, carsharing and vehicle-subscription services. It's one step in enhancements the company is implementing across the organization to ensure its customers feel safe and confident as they move forward and look to travel again.

“Employee and customer safety are our top priority,” said Chrissy Taylor, Enterprise Holdings president and CEO. “Today and every day, we are committed to maintaining the highest standards of cleanliness in the industry. Following guidance from health authorities and in partnership with the travel industry, we at Enterprise Holdings are taking additional measures to build on our already rigorous cleaning protocols. We want customers to feel confident their vehicle is clean and sanitized each and every time they rent.”

Carzato, an automotive online services provider, has announced its Online Retailing Experience (ORE) platform, an industry-first cross-tier and brand-customizable online car-buying tool that routes high-intent shoppers directly to dealer online retailing tools.

Regardless of where people are shopping -- brand website, dealer website, Social Media, CRM email, search, display and video campaigns -- ORE provides a consistent and efficient experience to the car-buyer, while generating incremental, high closing leads to the dealers.

Carzato works closely with automakers and their dealers to provide a unique platform that offers advanced customization to meet highly specific needs. The digital experience is fully modular and white-label ready including: customizable high-converting landing pages and CTAs; VIN-specific dealer pricing; dealer choice of Trade-In Valuation and F&I Products and dealer-customized service & protection plans/pricing.

Carzato’s platform was built to be modular and flexible, allowing both OEMs and dealers to integrate existing retail tools into the platform.

The Federal Trade Commission has charged a Rhode Island-based company and its owner with falsely claiming to be affiliated with a federal coronavirus relief lending program and asked a federal court to immediately halt their misrepresentations.

The FTC’s complaint alleges that Ponte Investments, LLC, also doing business as SBA Loan Program and SBA Loan Program.com, and its owner John C. Ponte, have been falsely claiming an affiliation with the U.S. Small Business Administration (SBA) and marketing themselves to small businesses as an approved lender under SBA’s Paycheck Protection Program (PPP). According to the FTC, the defendants are neither affiliated with the SBA in any way, nor are they an SBA-authorized lender.

“In this time of incredible challenge for all Americans, it is disturbing to see these defendants preying on desperate businesses looking for ways to keep their employees financially secure,” said FTC Chairman Joe Simons.

According to the FTC’s complaint, the defendants have called small businesses directly, claiming to be representing the SBA and soliciting loan applications on behalf of the businesses’ banks. The defendants received a cease-and-desist letter from the SBA on April 10.

The FTC alleges that hundreds, if not thousands, of businesses have submitted loan applications to the defendants. The complaint notes that actual PPP funding authorized in the CARES Act has dried up, while the defendants have lured in small businesses with deceptive claims they could help.

The Federal Trade Commission announced that it has postponed its workshop seeking input on proposed changes to the Safeguards Rule under the Gramm-Leach-Bliley Act until July 13. The event will be held online.

The virtual workshop, originally scheduled to take place May 13, will continue to focus on some of the issues raised in response to amendments the FTC has proposed making to the Safeguards Rule, which requires financial institutions to develop, implement, and maintain a comprehensive information security program. In 2019, the FTC sought comments on the proposed amendments to the Safeguards Rule.

The FTC has extended the deadline to submit a comment on the topics that will be examined at the workshop until August 12, 2020. Instructions for filing comments can be found in the Federal Register notice, which will be published soon. Those interested in participating as a panelist at the workshop can email the FTC at This email address is being protected from spambots. You need JavaScript enabled to view it. by May 14. The workshop will be webcast on the FTC’s website.

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