Customers prefer to buy vehicles at a dealership, rather than online, according to a recent survey conducted by Swapalease.com, a car lease marketplace.

Fifty-one percent said they start by shopping online, while 23 percent said they visit their local dealer.  However, when asked if they would buy or lease a vehicle entirely online if given the opportunity, only 13 percent stated they would do so. The majority (49 percent) said they prefer to shop online but visit the dealership for final negotiation and paperwork, while 38 percent said they prefer to shop only at the dealership.

 

The latest Capital One Auto Navigator survey reveals only 26 percent of respondents feel very confident when shopping for a car. While this is a 6 percent increase over 2018, respondents attribute low confidence to not having finances in order prior to visiting a dealership (27 percent), not researching nor knowing what car they want (43 percent) and past experience (28 percent).

Fifty-seven percent of respondents are looking for improvements to the car buying process, particularly transparency in financing options, negotiations and more clarity on dealer incentives and promotions.

The most time-consuming task at the dealership is working with and signing paperwork with the finance department, according to 52 percent of respondents.

According to a study just released by DealerPolicy, 83 percent of car buyers want to complete everything related to their car purchase at one time within the dealership, including their purchase of auto insurance. The findings reinforce and expand on well-known trends showing increased consumer demand for a more convenient, more complete and more streamlined car buying experience.

The study is based on a survey of 1,000 consumers who purchased a car within the past six months. The study found car buyers want to see competing insurance quotes from multiple carriers while at the dealership. It also showed if customers could save money on their auto insurance during the car buying process, they would use the cost savings to purchase a nicer vehicle or a warranty or other F&I products.

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