Digital Motors, an automotive retail and financial technology firm, has teamed up with Hinrich J. Woebcken, former president and CEO of Volkswagen Group of America, Inc.  Digital Motors operates a proprietary digital retailing platform that enables dealers to provide a revolutionary car-buying experience.

Woebcken, who will serve in a senior advisor role,  is a board member, investor and advisor to companies in the automotive and related tech industries. He also advises private equity funds on large M&A transactions. Most recently, Woebcken was president and CEO of Volkswagen Group of America, Inc. Previously, Woebcken has spent 30 years in the automotive and manufacturing industries, as well as nearly 10 years with BMW in senior executive positions.

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