PureCars, a provider of digital marketing and advertising insights for automotive dealers, announced it has expanded its strategic OEM partnership with Toyota and is now certified to offer digital advertising resources for Fixed Ops through its Toyota Parts & Service Program.

Drive more service-to-sales leadsThe integrated, multi-channel digital advertising program through the PureCars Platform helps OEM partners design, develop and deploy unique and proven advertising campaigns for Fixed Ops. Custom advertising plans for the program include search, display, social media and video tailored to Toyota dealers’ specific parts and service needs.

The program comes at a critical time as dealers across the country continue to rebound from the COVID-19 pandemic. PureCars digital advertising data shows that dealership spending on Fixed Ops advertising has increased 67 percent between the middle of June and end of the month.

“Fixed Ops have proven to be a continually vital part of every dealer’s business, especially during the COVID-19 pandemic when keeping cars serviceable for transport is paramount,” said Jeremy Anspach, CEO of PureCars. “Dealers certainly see the value in promoting their Fixed Ops business, and they are leveraging a wide array of digital advertising channels in order to do so, knowing that drivers are on a multitude of digital screens either for work or leisure activities.”

Toyota Motor North America (TMNA) announced executive changes to help guide the company’s vision towards becoming a mobility company.

Cheryl Hughes, former group vice president and chief HR officer, TMNA, has become group vice president, business revolution and transformation. In this newly created role, Hughes will be responsible for creating and steering initiatives that will help reshape TMNA’s business, culture and workforce.

Craig Grucza, former group vice president, corporate shared services, HR, has become TMNA’s new chief HR officer. Grucza will assume responsibility of TMNA’s HR function while continuing to oversee corporate shared services. 

“While Toyota has always adapted to the ever-changing needs of the market, recent global events have created a need to redefine how we operate toward our vision of becoming a mobility company,” said Christopher Reynolds, chief administration officer, manufacturing and corporate resources. “Cheryl brings world-class experience and perspective to this new role, and Craig’s diverse background compliments his new role as chief HR officer.”

Hughes has played an integral role in helping transform TMNA’s business and creating an engaging team member experience. Prior to her role as chief HR officer, Hughes served as a key leader responsible for the consolidation of Toyota’s U.S. affiliate operations. In that role, she helped oversee the reorganization of the company’s business units and the company’s relocation to its Texas headquarters.

Grucza has led team member relations, compensation, staffing and recruiting, and talent development programs for Toyota Motor Manufacturing, Kentucky. In addition, he previously served as vice president of HR for Toyota’s engineering and manufacturing operations and also was a key leader responsible for the development of the company’s Texas headquarters.

Toyota Makes Changes

April 21, 2020

Toyota Motor North America (TMNA) and Toyota Financial Services (TFS) recently announced executive changes.

Holly Walters, president and chief executive officer of Toyota Financial Savings Bank (TFSB) is promoted to chief information officer and group vice president of information systems for TMNA. In her new role, Walters will oversee the company’s information systems, solutions and technology. Walters will report directly to Zack Hicks, chief digital officer and executive vice president of digital transformation and mobility.

Walters joined Toyota in 2007 as TFSB chief technology officer, responsible for the bank’s technology strategy and implementation.

Mike Owens is promoted to group vice president and chief risk officer at TFS. In this expanded role, Owens will have the added responsibility of overseeing TFS’ international affiliates in the Americas Oceania region. Owens will continue to serve as chairman of the board of directors for TFSB and report to Mark Templin, president and CEO of TFS.

Owens joined Toyota in 2002 and has more than 25 years of experience in credit analysis, risk management, account management, and business development across the auto, home mortgage, commercial, and credit card lines of business.

Toyota dealerships ranked highest in the 2020 Pied Piper PSI Internet Lead Effectiveness Benchmarking Study, which answers the question, “What happens when customers visit a dealer website and inquire about a vehicle?” Dealerships selling Cadillac vehicles were ranked second, followed by dealerships selling MINI or Subaru.

Brands with the greatest improvement from 2019 to 2020 were Dodge, Chrysler, Ram, Alfa Romeo and Lincoln, while Cadillac was the brand with the greatest improvement over the past five years.

Pied Piper submitted customer inquiries through the individual websites of 5,063 dealerships, and then evaluated how the dealerships responded by email, telephone and text message over the next 24 hours.

Industrywide, the largest changes over the past year included a 23 percent increase in dealer text messages and a 14 percent increase in emailed answers to questions.

The most meaningful measurement is whether the customer received a response – whether by email, text, telephone call - answering their question within 24 hours. Porsche, Jaguar and MINI dealerships were the most likely to email or text an answer to the customer’s question within 24 hours, more than 60 percent of the time on average.

Toyota is conducting a safety recall involving certain 2011-19 model year Corolla, 2011-13 model year Matrix, 2012-18 model year Avalon, and 2013-18 model year Avalon Hybrid vehicles in the U.S. Approximately 2.9 million vehicles are involved in this recall. 

The subject vehicles may be equipped with an electronic control unit (ECU) from a specific supplier designed to receive signals from crash sensors and deploy the airbags and seat belt pretensioners.  The ECU may not have adequate protection against certain electrical noise that can occur in certain crashes, such as severe underride crashes. This can lead to incomplete or nondeployment of the airbags and/or seat belt pretensioners. Airbag non-deployment and/or lack of seat belt pretensioner operation can increase the risk or severity of injury in a crash.

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