Reynolds and Reynolds, a provider of automotive dealership software, documents, and professional services, acquired GoMoto, a provider in kiosk technology for the service lane that provides streamlined, self-led customer check-in and check-out.

As automotive retailing continues its digital transformation, Reynolds already is a leader with technologies such as the docuPAD system, Reynolds eWorkflow, e-contracting, and Advanced Service.  With the addition of GoMoto, Reynolds has expanded those capabilities with a well-established technology and product team.

GoMoto  streamlines the Service check-in process – in as little as two minutes or less – and collects the necessary information with 95 percent accuracy; boosts higher throughput in Service; displays Service recommendations tailored to the customer’s vehicle and helps improve the upsell rate at the dealership by as much as 20 percent and displays other upsell opportunities, including trade-in appraisals, which have increased vehicle trade-in appraisal rate by as much as 11 percent.

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