Edmunds reports that ads featuring the Kia Seltos and the ad featuring the brand Genesis were the big winners of the Super Bowl ad wars. Edmunds analysts tracked traffic to brand and model pages on its desktop and mobile sites during the game to see which automotive ads were most successful in driving immediate shopper interest. Percentage lifts are compared to average Sunday traffic levels on Edmunds.

Kia’s “Tough Never Quits” ad promoting the Seltos proved to be the most successful ad, driving traffic up by 147,969 percent to its pages on Edmunds during the game. Porsche’s “The Chase” promoting the Taycan drove traffic up by 40,830 percent, and traffic to the Audi e-tron was up by 24,122 percent thanks to the automaker’s “Let it Go” advertisement. On the brand side, Genesis garnered the most interest, with traffic up by 182,343 percent during the game as a result of its “Going Away Party” advertisement. GMC came in second, generating a 9,408 percent lift in traffic with its “First Ever GMC Hummer EV” advertisement.

Kia's Superbowl Commercial 2020 with Josh Jacobs | “Tough Never Quits”. Watch below.

 

 

 

DETROIT – The Chevrolet Corvette Stingray, Jeep Gladiator and Kia Telluride won the 2020 North American Car, Utility and Truck of the Year awards in Detroit on Jan. 13.

The awards, formerly given out during the press preview for the North American International Auto Show, were held this month despite the NAIAS moving to June.

The awards were revealed in front of industry leaders and members of the media at the TFC Center (formerly the Cobo Center) in downtown Detroit.

The Corvette bested fellow nominees the Toyota Supra and the Hyundai Sonata.

Jeep Wrangler beat out the new version of the Ford Ranger and the RAM Heavy Duty pickup.

Finally, the Kia Telluride topped the Hyundai Palisade and the Lincoln Aviator for Utility of the Year honors.

 

Kia Motors America announced retail sales were up 7.4 percent in a down market, while fleet sales were at their lowest volume since 2014.

December sales were 51,229 units, an 8 percent increase over the same period last year. Kia sold 615,338 units in 2019, up 4.4 percent over last year and the third-best yearly sales performance in company history.

Consumer interest in Telluride boosted Kia’s sales, and demand for the model continues to outpace supply more than 11 months after its introduction. In addition, the ever-popular Sportage SUV posted best-ever annual sales for the second year in a row.

In terms of key awards and accolades, Telluride was named the “2020 SUV of the Year” by Motor Trend magazine and was named a “Best Buy” on KBB.com. Telluride was also one of Car and Driver magazine’s 10 Best” Models of 2019 and is a finalist for the coveted North American Utility Vehicle of The Year Award (NACOTY).

Site Names Best Buys

January 03, 2020

The Car Connection, an online car-shopping site, named the Kia Telluride as its “Best Car to Buy 2020.”

Related auto enthusiast brands Motor Authority and Green Car Reports also named the winners of their Best Car to Buy awards. The Porsche 911 took the title of “Motor Authority’s Best Car to Buy 2020”, while the Audi E-Tron was named Green Car Reports’ “Best Car to Buy 2020.”

The Car Connection also named its best picks in individual categories, with base prices limited to $50,000 in all but the luxury category. The 2020 Kia Telluride also topped the lists of Best Crossover and Best Family vehicles.

Hyundai Motor America and Kia Motors America have entered into an agreement to resolve class action litigation with owners of certain vehicles equipped with Theta II gasoline direct injection (GDI) engines. This agreement will provide various cash compensation options, lifetime warranties, free inspection and repair of the covered engines, and installation of a software update Hyundai and Kia introduced after the case was filed to enhance safety and address this engine’s performance. It also provides additional remedies to address engine concerns and assist customers with these vehicles.

Vehicles in the settlement include 2.3 million Hyundai (2011-19 Sonata, 2013-18 Santa Fe Sport, 2019 Santa Fe, and 2014, 2015, 2018, and 2019 Tucson) and 1.8 million Kia (2011-19 model year Sportage, Sorento and Optima) vehicles with 2.0-liter and 2.4-liter GDI engines.

Terms of the settlement include:

  • Cash reimbursement for certain past repairs and related expenses, such as towing and rental cars;
  • Cash compensation for certain past trade-ins, sales, and in lieu of certain repairs;
  • Free inspection and repair or replacement of damaged engines;
  • Lifetime warranty coverage for short block assembly repairs for original and subsequent owners;
  • Free installation of the knock sensor detection system software update;
  • Various goodwill compensation for customers inconvenienced by previous lengthy engine repair times, denied warranty coverage, and vehicle loss of value, among other provisions.
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