Dominion VUE DMS, a cloud-native solution providing dealers digital mobility, security and efficiency, announces its integration with Kia Motors dealers’ web daily communication system (DCS) via Motive Retail. This integration provides real-time data transmission for warranties, parts orders and returns, retail delivery reporting and VIN inquiries as prompted by the user. As a result, Kia dealerships can maximize synergy across different departments with a cloud-native DMS that offers inherent security and mobility.

“The completion of this integration demonstrates our commitment to helping our dealer partners get the most out of VUE,” said Dominion DMS President Sharon Kitzman. “Kia dealers can be confident that our cloud-native solution enables them to seamlessly scale their operations securely and efficiently.”

This integration is another step forward for Dominion VUE to better serve the franchise dealer market with the only cloud-native DMS built on Microsoft Azure Cloud. With decades of experience serving dealerships, Dominion DMS enables users to streamline operations through bi-directional communications between VUE and Kia Motors. This ensures cost-effective and secure integrations that deliver timely and accurate data between the dealership and Kia, as well as third-party applications.

Kia Reveals New Logo

January 07, 2021

Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.

The Kia Forte, KiA's #1 selling car

The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.

“Kia’s new logo represents the company’s commitment to becoming an icon for change and innovation,” said Ho Sung Song, Kia’s President and CEO. “The automotive industry is experiencing a period of rapid transformation, and Kia is proactively shaping and adapting to these changes. Our new logo represents our desire to inspire customers as their mobility needs evolve, and for our employees to rise to the challenges we face in a fast-changing industry.”

The new logo was unveiled during a record-breaking pyrotechnic display in the skies above Incheon, Korea. The event saw 303 pyrodrones launching hundreds of fireworks in a synchronized artistic display, igniting and celebrating Kia’s new beginning. This set a new Guinness World Record for “Most unmanned aerial vehicles (UAVs) launching fireworks simultaneously.”

NHTSA Fines Hyundai, Kia

December 11, 2020

The National Highway Traffic Safety Administration recently announced consent orders with Hyundai Motor America Inc. and Kia Motors America Inc. related to recalls for vehicles equipped with Theta II engines. The combined penalties amount to $210 million. 

The consent orders reflect the agency’s assessment that both Hyundai and Kia conducted untimely recalls of over 1.6 million vehicles equipped with Theta II engines, and inaccurately reported certain information to NHTSA regarding the recalls.

The consent orders establish both monetary and non-monetary measures designed to enhance each company’s safety practices. In addition to monetary penalties, Kia will be creating a new U.S. safety office headed by a Chief Safety Officer, and Hyundai will be building a U.S. test facility for safety investigations. Both companies will develop and implement sophisticated data analytics programs to better detect safety-related concerns. Under the agreements, each company will retain an independent, third-party auditor, who will directly report to NHTSA. Each third-party auditor will conduct a comprehensive review of the company’s Safety Act practices and compliance with the consent order. Both companies also committed to substantial organizational improvements to enhance their ability to identify and investigate potential safety issues in the United States, as well as facilitate consistent and transparent communication with NHTSA. 

Under the consent order, Hyundai is subject to a total civil penalty of $140 million. This includes an upfront payment of $54 million, an obligation to expend an additional $40 million on specified safety performance measures, and an additional $46 million deferred penalty that may become payable if specified conditions are not satisfied. The Hyundai consent order is for three years, with an option for NHTSA to extend the order for an additional year if warranted. 

Under the Kia consent order, the company is subject to a total civil penalty of $70 million. This includes an upfront payment of $27 million, an obligation to expend an additional $16 million on specified safety performance measures, and an additional $27 million deferred penalty that may become payable if specified conditions are not satisfied. The Kia consent order is for two years, with an option for NHTSA to extend the order for an additional year if warranted.

Kia Posts Record Sales

November 06, 2020

Kia Motors America posted October sales of 56,094 units, marking both the best-ever total October sales volume and the best-ever October retail sales volume in company history.

Kia’s total volume sales posted a 12.2-percent increase and retail sales grew by 18.9-percent over the same period last year. Sales were led by the award-winning Telluride SUV, which set an all-time monthly record of 9,697 units sold. The all new K5 midsize sedan also reached new heights as sales increased for the fourth consecutive month to a best-ever 7,528 units.

Kia’s range of light trucks – Soul, Seltos, Sportage, Sorento, Telluride and Sedona – accounted for 64-percent of sales in October, marking a 9.6-percent increase over the same period last year.

“Kia continues to outpace the industry, delivering record sales in October and doing so with double-digit growth in average transaction price over the same period last year,” said Bill Peffer, a vice president at Kia Motors America. “Our growing lineup is one of the youngest and most exciting in the business, and as we continue to attract new and different customers to the brand, we are confident that we’ll close this year strong and build on the momentum into the first quarter and beyond.”

Affinitiv, a provider of data-driven marketing and software solutions to the automotive market, announced that Kia Motors America (KMA) will be extending the Kia Owner Retention Experience (KORE) Program with Affinitiv through December 31, 2023.

The KORE Program is a fixed operations and service marketing tool that includes multi-channel communications via automated voice, text, email, direct mail, and social media marketing. Focusing on the delivery of cost-effective digital communications first, Affinitiv’s approach delivers timely, automated, and preference-driven communications that help to increase customer satisfaction, drive service frequency, and reduce marketing expenses.

“Kia’s commitment to delivering a seamless service experience to their customers will help them exceed customer expectations,” said Sid Nair, CEO, Affinitiv. “We are proud to have this partnership agreement extended and to leverage both our technology and automotive experience to help them achieve that goal.”

As part of this contract renewal, Affinitiv will migrate the KORE Program to its cutting-edge, user-friendly online platform, Essentials. This solution will incorporate the best features from the existing KORE program, and will add multiple new high-value features and functionality, including: enhanced email campaigns, improved campaign builder, expanded user-friendly campaign calendar, enhanced help section and materials, and AI-driven Service Reminders, which utilize machine learning to uncover upsell opportunities that were missed due to gaps in operational processes.

Affinitiv has continued to expand its product offering over the past 12 months, focusing on high-value data, analytics, marketing, and software solutions. Today, Affinitiv offers a fully integrated technology platform built for automotive OEMs and dealerships to help maximize customer retention and revenue throughout the entire ownership lifecycle with solutions spanning retention marketing, equity mining, online scheduling, service lane software, and digital marketing solutions.

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