The valuation analysts at Kelley Blue Book reported the estimated average transaction price for a light vehicle in the United States was $38,940 in May 2020. New-vehicle prices increased $1,618 (up 4.3 percent) from May 2019, while prices dropped $244 (down 0.6 percent) from last month.   

Hyundai saw some of the biggest gains for manufacturers this year. The Hyundai Venue Ultimate 2020
Hyundai saw some of the biggest gains, up 13%. 2020 Hyundai Venue 

“Though new-car sales will be down significantly for the third month in a row, due to the COVID-19 pandemic, average transaction prices have actually strengthened over this period for several reasons,” said Tim Fleming, analyst for Kelley Blue Book. “Incentives, deferred payments, and low APR deals are helping consumers stretch out their monthly payments over longer terms. Inventory levels have tightened as the economic recovery has begun, but little new supply has arrived yet from the factories that restarted in May. Finally, the share of pickup trucks has spiked recently, reaching an all-time high in April.”

These factors all contributed to the 4 percent increase in transaction prices in May 2020; however, gains at these levels are not sustainable, analysts stated. If factories are slow to restart and new-vehicle inventories remain low, manufacturers will pare back their incentives, placing pressure on new-vehicle prices. KBB added that while trucks have been remarkably resilient, their big spike in market share was the result of sales losses in mid-size cars, compact SUVs and minivans.

Subaru, Tesla and Toyota were big winners in Kelley Blue Book’s 2020 Brand Image Award winners, based on annual new-car buyer perception data.

For 2020, Subaru won Best Overall Brand among non-luxury automakers for the third time in the past five years. Subaru achieved the highest average score across all ratings of non-luxury models. In addition, Subaru was named Most Trusted Brand and Best Performance Brand.

Among luxury automakers, Tesla won Best Overall Luxury Brand, achieving the highest average score across all ratings of luxury models. In addition, Tesla took home Best Value Luxury Brand, Most Refined Luxury Brand, Best Performance Luxury Brand and Best Car Styling Luxury Brand.

Toyota won Best Overall Truck Brand for the second year in a row. Honda won Best Value Brand among non-luxury automakers for the sixth consecutive year, and Lexus won Most Trusted Luxury Brand for the fifth consecutive year. Dodge won Best Car Styling Brand among non-luxury automakers for the second consecutive year.

Subaru and Porsche received top honors in Kelley Blue Book’s annual Best Resale Value Awards, but trucks filled up most of the Top 10 list.

Kelley Blue Book announced the 2020 model-year brand, category and Top 10 winners, recognizing vehicles for their projected retained value through the initial five-year ownership period.

Subaru won for “Best Resale Value: Brand,” while Porsche took home the title of “Best Resale Value: Luxury Brand.” 

“Once again, this year’s Top 10 models are dominated by trucks, except for the all-new and much-hyped 2020 Chevrolet Corvette appearing on this year’s list,” said Eric Ibara, KBB director of residual values. “Without the imminent prospect of significantly higher gas prices, the used-car demand for trucks continues to be an ongoing, multi-year trend, directly impacting new cars.”


For the sixth year in a row, the Ford F-150 has earned the title of the Kelley Blue Book Pickup Truck Best Buy!

KBB Names Best Buys

November 20, 2019


Kelley Blue Book announced the 2020 Kelley Blue Book Best Buy Award winners. Kelley Blue Book’s Best Buy Awards honor the top new model-year vehicles available in the U.S. market in 16 major categories, along with Kelley Blue Book’s newest award introduced last year, Best New Model. For 2020, the all-new Kia Telluride takes home top honors as Best New Model for its combination of innovation and value in one of the hottest segments in the marketplace.  

These awards identify the best of all available 2020 models, with a special emphasis on value-per-dollar in both purchase and ownership experience. 

Awards are based on a year-long regimen of expert evaluation and testing of nearly every new vehicle available in America, with a specific focus on the best combination of quality, safety, comfort, driving dynamics, dependability, low ownership costs and affordability.


Best New Model: 2020 Kia Telluride 

Compact Car: 2020 Honda Civic

Midsize Car: 2020 Honda Accord 

Subcompact SUV: 2020 Hyundai Kona 

Compact SUV: 2020 Honda CR-V 

Midsize SUV – 2-Row: 2020 Hyundai Santa Fe

Midsize SUV – 3-Row: 2020 Kia Telluride 

Full-Size SUV: 2020 Ford Expedition

Minivan: 2020 Honda Odyssey 

Pickup Truck – Midsize: 2020 Chevrolet Colorado 

Pickup Truck – Full-Size: 2020 Ford F-150 

Electric Car: 2020 Hyundai Kona Electric

Plug-in Hybrid Car: 2020 Honda Clarity Plug-in Hybrid

Subcompact Luxury SUV: 2020 Audi Q3 

Compact Luxury SUV: 2020 Audi Q5 

Midsize Luxury SUV: 2020 BMW X5 

Luxury Car: 2020 Lexus ES

KBB Adds Website Interface

September 26, 2019

Kelley Blue Book’s 5-Year Cost to Own data is now available for syndication via API. Previously only available on, customers can now integrate this information within their own website.

Kelley Blue Book’s 5-Year Cost to Own data takes into consideration depreciation, expected fuel costs, finance and insurance fees, maintenance and repair costs, and state fees for new vehicles. 

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