Peter Leto has been named chief executive officer of Foundation Direct, a new technology and consulting company supporting automotive marketers. Leto joins Foundation Direct after 11 years at Google, where he served as head of industry for both the automotive retail sales and General Motors business units.

In 2011, Leto began building Google’s Automotive Retail division. Known for dealer advocacy inside Google’s walls, Leto quickly became an industry staple as the beloved face of Google by both dealers and partners alike. During Leto’s tenure, Google partnered closely with OEMs to modernize dealer programs and improve cross-tier digital advertising efforts. Leto also led Google to begin consulting regional ad associations and automotive groups, arming both with valuable insight into regional-specific demand trends to capture missed opportunities to convert more customers to sales.

Leto will join fellow teammate and COO Ashley Lepczyk in strengthening Foundation Direct’s footprint in metro Detroit.

The Automotive Information Sharing and Analysis Center (Auto-ISAC) added four new members Google, Oshkosh Corp., Tokai Rika and Qualcomm and one strategic partner, Saferide Technologies.  

The inclusion of these five companies increases the strength of the Auto-ISAC’s position as the voice of the global auto cybersecurity information sharing community as it works to prevent cyber threats to the connected vehicle.

The Auto-ISAC was formed by automakers in 2015 to promote collaboration between suppliers, commercial vehicle companies and automobile manufacturers around vehicle cybersecurity issues.

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