Cars.com Inc. announced the launch of FUEL In-Market Video (FUEL IMV) at the 2020 National Automobile Dealers Association Show in Las Vegas.

FUEL IMV is a digital video product to help dealers, original equipment manufacturers and regional/dealer ad associations pinpoint serious ready-to-buy shoppers.

One highlight of the product includes exclusive access to Cars.com’s audience. It also offers dealers access to a library of creative ad campaigns and the ability to customize them to a dealer's branding and special offers. Other benefits include artificial intelligence, comprehensive integration and connected reporting.

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