FCA: Stay Off Road

April 13, 2020

FCA is launching a social media campaign across its Alfa Romeo, Chrysler, Dodge, FIAT, Jeep and Ram brand channels. Each brand will have its own unique hashtag in addition to using the #StayAtHome hashtag being used across social media channels around the world. The brands will launch both video and static posts over the coming weeks.

“We want to send messages of hope, solidarity and optimism to everyone who is doing their part to combat the spread of the virus, for the people staying at home and to those working on the frontlines,” said Olivier Francois, FCA’s chief marketing officer. “Our goal as an automotive company is to encourage all Americans whose current conditions allow them to stay off the road to now do so, so that we can all get back on it that much sooner.”

In March, FCA announced that the company is in the process of converting its first plant to produce 1 million face masks per month for donation to first responders and health care workers. More recently, the company expanded its support of coronavirus-relief efforts, focusing on two principal areas: providing 1 million meals to school children across North America and support for a range of technical, logistical and manufacturing programs, such as face mask production.

Two more FCA workers died of the novel CoVid-19 virus on thursday. UAW president Rory Gamble released the news late thursday. One of the employees worked at FCA transport in Sterling Heights MI and one was a tech support worker in Aubern Hills MI. Tragically this brings the total to five. Four of the five FCA employees were UAW members.

This follows the death of an FCA employee who worked at their Warren Truck assembly plant in Mi who passed away on Wednesday from CoVid-19 and two other FCA plant workers one from the  Kokomo, IN, facility and one from its Sterling Heights, MI plant that died on Tuesday. Earlier in the week a statement released by UAW president Rory Gamble said "two of our members, one at FCA Kokomo, IN, and one at FCA Sterling Heights, MI, have lost their lives to this virus"

Gamble also said in the statement that at least one employee tested positive for the virus at FCA's parts-distribution center in Center Line, Mi. The center has been shuttered.

 

Watch AN's First Shift with Jennifer Vuong, reporting on CoVid-19 and its effects on FCA and other Auto Makers.

 

Fiat Chrysler Automobiles (FCA) is helping those at the front line of the coronavirus pandemic by manufacturing and donating more than 1 million protective face masks per month. Production capacity is being installed this week and the company will start manufacturing face masks in the coming weeks with initial distribution across the United States, Canada and Mexico. 

The face masks are to be donated by FCA to police, EMTs and firefighters, as well as to workers in hospitals and health care clinics. This action is the first of a multifaceted global program being developed by the company through applying manufacturing, supply chain and engineering expertise to support the global fight against the Coronavirus pandemic.

“We've marshalled the resources of the FCA Group to focus immediately on installing production capacity for making masks and supporting those most in need on the front line of this pandemic,” said FCA CEO Mike Manley. FCA will be working through national, regional and city authorities to ensure that the donated face masks are being directed to the people and facilities in the most immediate need. The company will disclose further actions related to the fight against the Coronavirus in the coming days.

FCA has launched a new Dealer Diversity site designed to support and expand the number of dealerships owned and operated by minorities and women. The site – www.minoritydealers.com – provides a clearinghouse of information ranging from dealer success stories and awards to an online application process for those interested in joining the company’s network of more than 2,600 dealers.

The Dealer Network Diversity team endeavors to support the Dealer Network Operations team in sourcing candidates by creating a pipeline of qualified ready-now candidates for the dealer network through the new website.

FCA US LLC closed the fourth quarter and 2019 with a handful of records as America’s love of capability, power and speed pushed Ram, Dodge and Jeep to new sales levels.

Topping the year were the successful launches of the redesigned Ram Heavy Duty pickup trucks and the Jeep Gladiator. The Gladiator finished 2019 with 40,047 vehicle sales following its May debut.

U.S. sales for the fourth quarter were 542,519 vehicles, down 2 percent, while sales for the year were down 1 percent at 2,203,663 vehicles. Retail sales were 419,273 vehicles for the quarter. Fleet accounted for 22.7 percent of total sales.

The Ram brand led the portfolio with record-setting sales of 190,655 for the quarter and 703,023 vehicles for the year – an 18 percent increase over 2018. It was the highest level of sales since Ram became a standalone brand in 2009.

Jeep Wrangler reported its highest fourth quarter with sales of 52,012 vehicles. Grand Cherokee reported a full-year record with sales of 242,969 vehicles.  

Dodge Charger notched record sales of 25,829 vehicles for the quarter and 96,935 vehicles for the year. Dodge muscle cars Charger and Challenger combined sales in the second half were a record 84,216 vehicles.

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