Peter Leto has been named chief executive officer of Foundation Direct, a new technology and consulting company supporting automotive marketers. Leto joins Foundation Direct after 11 years at Google, where he served as head of industry for both the automotive retail sales and General Motors business units.

In 2011, Leto began building Google’s Automotive Retail division. Known for dealer advocacy inside Google’s walls, Leto quickly became an industry staple as the beloved face of Google by both dealers and partners alike. During Leto’s tenure, Google partnered closely with OEMs to modernize dealer programs and improve cross-tier digital advertising efforts. Leto also led Google to begin consulting regional ad associations and automotive groups, arming both with valuable insight into regional-specific demand trends to capture missed opportunities to convert more customers to sales.

Leto will join fellow teammate and COO Ashley Lepczyk in strengthening Foundation Direct’s footprint in metro Detroit.

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