Digital Air Strike is joining forces with GoDaddy for its #OpenWeStand campaign to help auto dealers and other small businesses continue their sales online during the COVID-19 pandemic.

The goal for both Digital Air Strike and GoDaddy is to provide online tools so businesses can continue to operate if their storefronts are temporarily closed. Digital Air Strike is giving away its Virtual Retailing Program to help businesses and consumers do more online and virtually, using video, AI, social media, and automation. Through the #OpenWeStand campaign Digital Air Strike is offering GoDaddy’s customers Video Logix video technology free for 30 days, Power Texting text blasts, and a free budget review to help businesses identify which vendors and ad spends deliver a return on the investments.

Digital Air Strike unveiled its Video Retailing Program with White Glove Service to help dealerships handle more steps of prospect conversion, the full sales process, and vehicle servicing utilizing video, virtual messaging, AI, and more. 

The Video Retailing Program allows consumers to do more of their research, shopping, transactions, and even vehicle delivery or servicing leveraging social distancing techniques powered by Digital Air Strike technology.  Dealerships will receive custom graphics, videos, video conferencing, and training to immediately implement exclusive White Glove Services to support any consumers with health concerns while still buying or servicing vehicles.

“We are offering our Video Retailing Program at no charge for the next 30 days to all clients, and we will continue to refine and evolve the program to assist with community outreach and reinforce health best practices,” said Alexi Venneri, co-founder and CEO. “It can also help accommodate staff that may need a work-from-home option but still need to assist consumers at the same time.” 

More than half of car buyers and 60 percent of auto service customers said social media and review sites were more helpful than a dealer website in selecting a dealership.

That was one of the findings from Digital Air Strike’s 8th Annual Automotive Digital Retailing Consumer Trends Study revealed at this year's National Automobile Dealers Association (NADA) Show in Las Vegas.

"As the car buying process becomes increasingly digital, consumers continue to do more research online before they even contact a dealership," said Alexi Venneri, co-founder and CEO of Digital Air Strike.

The study surveyed 7,000 vehicle purchasers and servicers that had either purchased or serviced a vehicle with a franchised dealership in the prior six months

The findings also showed 62 percent of sales customers (up from 47 percent in prior year) chose a dealership solely based on online search and reviews. It also showed that 62 percent of sales customers and 51 percent of service customers ranked Google as the top site for reading reviews about dealerships

Sixty-seven percent of sales customers and 62 percent of service customers use Facebook to read dealership reviews. Consumers want automated tools that make it easy to contact a dealership, including intelligent messaging. Ninety percent of customers said they would book an appointment using chat technology. The study also showed 61 percent of car buyers said the dealership's speed of response impacted their decision to choose one dealership over another.

 

Watch: Social Media strategist Starr Hall offers ideas and insight on how local businesses can use social media to impact their brand. Drawing from her experience working with companies like Sprint, UPS and Samsung, Starr generates and applies new strategies and ideas for business big and small.

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