For the third consecutive year, Dealer.com has earned a TAG Certified Against Fraud Seal from the Trustworthy Accountability Group. TAG is a global certification program that fights criminal activity and aims to increase trust in the digital advertising industry. Dealer.com is the only automotive-specific digital advertising company to carry this designation. Since 2016, Dealer.com, an automotive industry end-to-end marketing solution, has been devoted to combating fraudulent advertising activity to ensure the utmost protection for its dealership partners.

“Advertising fraud remains a threat to dealership budgets—especially in our current environment with online media consumption increasing—and with our third TAG certification, we at Dealer.com are proud to remain a leader in the automotive industry's fight against malicious digital activity,” said Wayne Pastore, general manager of Dealer.com. “Every ad dollar needs to be spent efficiently and this recertification allows us to provide our dealer and OEM clients with preventive solutions that help detect and disrupt harmful display fraud.”

In 2018 alone, brands lost an estimated $35 billion to invalid traffic, often perpetuated by deceptive marketing bots and fraudulent impressions.

According to a study released by TAG, the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 88 percent from the broader industry average.

Dealer.com recently launched its new digital storefront solution.

The new solution includes redesigned vehicle detail pages (VDP). When researching VDP activity, Dealer.com found shoppers were most engaged by vehicle photos, prioritized high-level inventory details and requested clear options and packages display.

These new VDPs include 360-degree vehicle images on inventory pages for consumers through partnership with Homenet.

They also offer increased ability for consumers to click through to digital retailing options and added text to phone functionality.

Dealer.com recently launched its new premier digital storefront solution designed for dealers to engage customers.

The new VDPs now incorporate:

  • 360-degree vehicle images on inventory pages for consumers through partnership with Homenet.
  • Key vehicle information for consumers, including easily visible detailed inventory specifications, options and packages and vehicle reviews.
  • Increased ability for consumers to click through to digital retailing options that include payment calculation, trade-in details and financial applications.
  • Added text to phone functionality so shoppers can send listings directly from desktop to their mobile devices.

In addition to all-new responsive VDPs, Dealer.com launched new website capabilities through an all-new codebase. The new platform also automates personalized vehicle inventory recommendations and specials based on customer preference data from partners Kelley Blue Book and Autotrader.

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