DealerSocket  announced that its award-winning DealerFire website platform earned acceptance into the Honda Dealer Website Solutions Certified Program. This certification means DealerSocket’s DealerFire website platform is immediately available to Honda’s approximately 1,000 U.S. dealers.

Today’s announcement marks the 20th OEM (Original Equipment Manufacturer) certification for DealerFire, which completed Honda's robust selection process that measured best-in-class services, a national reach, and extensive automotive industry expertise.

DealerSocket has released its next-generation desking solution.

Sporting more intuitive, easy-to-navigate workflows designed to prevent errors and reduce time to first pencil, the all-new desking tool comes equipped with a robust calculations engine, flexible payment options, custom presentation capabilities, and seamlessly integrates with DealerSocket’s PrecisePrice digital retail solution.

The new interface, which has been architected within DealerSocket’s award-winning CRM, gives the new desking tool a uniform user experience with other DealerSocket solutions. The solution opens up a host of new opportunities to modernize a dealer’s road-to-the-sale process and enhance save-a-deal and data-mining activities, CRM-generated campaigns, and remote deal-making.

The main advantage of DealerSocket’s new desking tool is that it operates within the CRM as an in-app program, allowing dealers to seamlessly move between desking and throughout the CRM to update a sales opportunity’s vehicle of interest, follow up with appointments, or send communications. That deep integration within DealerSocket’s CRM also means no pop-up windows for desking and an efficient and easy process that begins with a single click on a sales opportunity to start desking a deal.

SnapCell Inc. announced that DealerSocket, a provider of CRM software to auto retailers, has completed integration with SnapCell's innovative automotive personal video solution. Dealers using both SnapCell and DealerSocket will benefit from improved sales and service efficiency with real-time, bi-directional updates of customer data from both systems.

“Incorporating video into sales and service processes increases trust and transparency with customers, and I've always believed that it can be done while simultaneously making a salesperson’s job easier, not harder,” said Brent Williams, SnapCell’s president and CEO. “Our newly announced partnership with DealerSocket allows exactly that.”

With integrated systems, customer lead information entered into DealerSocket’s CRM is updated within SnapCell, enabling the autoresponder videos from SnapCell to be sent to customers automatically, with no human intervention necessary.

Alternatively, sales users can receive an automatic push notification straight from the DealerSocket system into their SnapCell mobile app, prompting them to create and send a personal video responding to the customer’s inquiry. Every part of the process is tracked in both systems with no need for duplicate data entry at any point.

DealerSocket, Inc., provider of automotive software solutions, announced that the company has signed a definitive agreement to acquire Auto/Mate, a Dealer Management System (DMS) software provider for automotive dealerships.

Upon closing, the combined company will support more than 9,000 dealerships and well over 300,000 active users.

“Bringing together DealerSocket and Auto/Mate will be a game changer for our customers, our companies, and the entire industry,” said Sejal Pietrzak, DealerSocket CEO. “For a long time, DealerSocket has believed that combining our companies could offer dealers a much-needed new choice for a full platform solution.

“Both Auto/Mate’s and DealerSocket’s industry-leading software and award-winning customer service help to improve profitability and processes for dealerships, and as a combined company, there are tremendous opportunities for innovation, while maintaining our strong focus on customer service.”

DealerSocket Adds GM

October 24, 2019

DealerSocket Inc. has hired Max Steckler as general manager of DealerFire, DealerSocket’s digital business unit. Steckler spent over 16 years in the automotive digital industry in key roles at Cobalt, ADP Dealer Services, and CDK Global.

In his new role, Steckler leads DealerSocket’s DealerFire digital business unit with responsibility for strategy, product direction, go-to-market execution, operations, and P&L management.

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