Car Culture

Car Culture

Subaru of America Inc. (SOA) announced it has broken the Guinness Book of World Records title for the “largest parade of Subaru cars” with 1,751 Subaru vehicles, three times as many vehicles as the previous record.

The parade, organized by the 2020 Subaru Tecnica International Subiefest, took place at the OC Fair & Expo Center in Costa Mesa, Calif., on Oct. 4. The parade spanned two miles and included 1,751 Subaru vehicles driven by Subaru owners. The record for largest parade of Subaru cars was previously broken in 2015 with a total of 549 vehicles. 

Subaru Tecnica International (STI) Subiefest is one of the largest annual gatherings of Subaru enthusiasts in the U.S. This year, STI Subiefest offered an alternative to its traditional festival by organizing a parade that ensured attendees’ safety during the pandemic and made history.

In lieu of ticket sales this year, SOA asked for a donation to Feeding America from each registration who participated in the record-attempt. The gracious donations from the participants will provide 241,800 meals. SOA will match the donations, bringing the total number of meals to 500,000. 

Feeding America will deliver the meals to two local food banks – Los Angeles Regional Food Bank and Second Harvest Orange County.

“In these trying times we all search for stability in our daily lives,” said Alan Bethke, senior vice president of marketing at Subaru of America. “We hope that through this donation to Feeding America, we can provide the comfort and stability of a meal for people who struggle with hunger in America. We must all stay safe but remember to help others where we can.”

ACV Auctions Inc., a digitally native wholesale automotive marketplace, announced the appointment of three new independent members to its Board of Directors who will support the company as it invests deeper into strategic growth areas. The board members include Eileen Kamerick, René Jones and Kirsten Castillo. Each brings decades of experience from their respective industries to enrich ACV’s perspective in key growth areas from transportation and capital to product innovation.

“We are excited to welcome Eileen, René and Kirsten to our Board of Directors. Their tremendous experience across industries, including leadership of a Fortune 500 company, aligns with ACV’s objectives,” said ACV Auctions CEO George Chamoun. “We believe it’s important to have broad and diverse governance to help fuel our continued, multi-faceted business growth while bringing valuable perspectives to our dynamic team as we extend our solutions to dealers and commercial partners.”

Eileen Kamerick brings extensive experience serving on the boards of public and private companies, enhancing stakeholder value, helping to usher in successful IPOs, aiding in mergers and acquisitions, and executive leadership mentoring. Eileen currently serves as a non-executive director and trusted advisor to several companies including Legg Mason Closed-End Funds, AIG Funds and the Alzheimer’s Association.

René Jones brings over two decades of management experience to the ACV Auctions Board of Directors. He currently serves as the Chairman and Chief Executive Officer of M&T and its principal banking subsidiary, M&T Bank, headquartered in Buffalo where ACV is based. He is one of four African-American CEOs in the Fortune 500. René Jones commented,  “ACV Auctions and M&T Bank, together with many others across the community, are working together to expand and extend Buffalo’s technology, innovation and entrepreneurial ecosystem, and to position our community for success in the new economy.”

Kirsten Castillo has worked for decades in the logistics and transportation sector, joining her family business, Logistics Planning Services, as COO in 2010 before successfully leading the sale of the business to GlobalTranz.

Hyundai Motor America has appointed Kate Fabian as the director of Marketing Communications. In this position, Fabian is responsible for brand and multicultural marketing, media strategy, national and regional dealer advertising, and experiential marketing. Fabian starts in her new role on Oct. 5 and reports to Hyundai Motor America chief marketing officer, Angela Zepeda.

“Kate is an expert at brand building and is the perfect choice to help us elevate Hyundai in the minds of consumers,” said Zepeda. “Her experience with Hyundai around the world will broaden our perspective and bring new creative thinking to the team. I’m looking forward to working with her to improve our brand metrics and deliver on our business targets.”

Fabian has more than 20 years of experience in strategic planning and the creative execution of brand, product and retail communications for blue chip clients and international sporting federations, including Subaru, Tourism Australia, KFC, Coca Cola, Sydney Olympics, Manchester Commonwealth Games and the Pan American Games.

Fabian was most recently the senior group manager of Marketing at Genesis Motor America. She was an integral part of the luxury brand’s launch and led the overall marketing and advertising strategy, including Genesis’ first Super Bowl ad earlier this year and the Genesis Invitational PGA TOUR event.

Prior to Genesis, she was the brand communications manager for Hyundai Motor Company Australia. In addition, Fabian was the group business director at INNOCEAN Worldwide, Hyundai’s marketing agency, in Australia. Before her work at Hyundai, she was the business director at Leo Burnett Sydney, leading the Subaru business, and also held positions at advertising firms Ogilvy and Mather, and George Patterson Y&R.

Fabian received her Bachelor of Commerce in marketing and management from the University of Wollongong, Australia.

Hyundai Motor America reported total September sales of 54,790 units, a 5 percent increase compared with September 2019. Retail sales were up 21 percent. Hyundai fleet sales were down 67 percent and represented 5 percent of total volume.

"Retail sales in the third quarter also increased, another indication that sales are recovering from the pandemic," said Randy Parker, vice president, national sales, Hyundai Motor America.

Hyundai sold 51,784 retail units in September, with SUVs representing 67 percent of the total retail mix. Hyundai SUV retail sales grew 36 percent. Retail sales jumped across the Hyundai lineup with Sonata (+25 percent), Santa Fe (+17 percent), Tucson (+5 percent), Kona (+44 percent) and Palisade (+125 percent) all achieving year-over-year gains.

In the third quarter, Hyundai sold a total of 170,828 units, a 1 percent decline and 161,254 retail units, a 7 percent increase compared with Q3 2019.

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Polaris Inc. created the Empowersports Women's Riding Council made of 12 powerful women from all backgrounds to uplift the passions that fuel women and put forth deliberate efforts for increased representation, inclusion and participation of women in powersports.

“For over 65 years, Polaris has created new ways to connect riders with the outdoors on all terrains, and we are committed to inviting more people to join powersports for work and for play,” said Polaris Chief Customer Engagement and Growth Officer Pam Kermisch. “We are so honored to have these trailblazing women join in this initiative, not only to inspire and empower more adventure-inclined women to enter the space, but also to lead industry improvements for the women already immersed in powersports culture.”

The Empowersports Women’s Riding Council is composed of distinguished women who are riders, adventurers, leaders and entrepreneurs who bring unique perspectives and insights to the powersports space. They are champions for advocacy, empowering women, building community, sparking adventure and fostering safety. They include Carrie Barton, Michelle Barraza, Julie-Ann Chapman, Amy David, Gevin Fax, Vicki Gray, Lisa Lockhart, Kristen Matlock, Jody Perewitz, Porsche Taylor, Jolene Van Vugt and Kelly Yazdi.

The Empowersports Women’s Riding Council will meet regularly with Polaris leaders to discuss breaking down barriers including increasing diverse female representation, vehicle and gear considerations, safety practices, combating biases and demystifying the sport for more women.

MBA candidates from 36 of the nation’s leading business schools competed for $50,000 in scholarships in the 2020 National Black MBA Association (NBMBAA) Graduate Student Case Competition, sponsored by FCA.

This year, the students from the University of Texas at Austin took home the first-place trophy as national champions and $25,000 in scholarships. The second- and third-place teams represented Georgia State University and New York University, earning $15,000 and $10,000 in scholarships, respectively.

The NBMBAA/FCA Graduate Student Case Competition is an annual event that gives high-potential graduate students an opportunity to demonstrate their knowledge and problem-solving skills in a formal competition.

The competition is held each year as part of the NBMBAA’s annual conference and career fair. The conference and career fair went virtual last week.

“FCA is proud to continue its several decades-long support of the National Black MBA Association and the Graduate Student Case Competition,” said Lottie Holland, director, diversity, inclusion, engagement & talent acquisition, FCA – North America. “The competition is a showcase event for diversity, leadership and student achievement that enables our company to demonstrate our commitment to identifying, recruiting and developing diverse talent and future business leaders.”

FCA has been the exclusive sponsor of the Graduate Student Case Competition since 1995. Over that time, more than 2,600 graduate students have participated in the competition.

During the competition, teams are given a business case from which they develop business solutions. Each student team then prepares and presents its case to a panel of experienced business executives. Teams are judged on their analysis of the cast, the feasibility of their recommendations and the quality of their presentations.

Kelley Blue Book is expanding on its commitment to help owners gift their vehicle for a good cause with Charitable Adult Rides & Services (CARS), a full-service non-profit organization.

On, consumers can choose to donate almost any vehicle to a nonprofit, and through Sept. 30, Kelley Blue Book will donate an incremental $100 to St. Jude Children’s Research Hospital for every car donated, up to 250 vehicles, to raise an additional $25,000 to support lifesaving research and treatments.

This third annual fundraising campaign runs through the rest of Childhood Cancer Awareness Month in September and honors those with pediatric cancer.

Since partnering with CARS in 2017, Kelley Blue Book visitors have helped raised $2.5 million for 945 different non-profits, including St. Jude who has to date received nearly $1 million in total revenue through


Black Book announced that Tim West, vice president, North American Auction Director, plans to retire at the end of the year after more than 36 years with the company.
“Tim is a trusted colleague and one of the most humble and decent people I know, and it has been an honor to work with him for almost two decades,” said Tom Cross, president of Black Book. “I want to thank Tim for his important and lasting contributions to Black Book and to our industry.”

West joined Black Book in 1984 as an editorial assistant. After several years in editorial, he was named assistant field coordinator and began working with survey contractors who attend wholesale auctions throughout North America on behalf of Black Book. In 2003, West was promoted to his current position as a corporate officer and vice president at Black Book. That same year, he was inducted into the National Independent Automobile Dealers Association (NIADA) Ring of Honor, NIADA’s highest award for non-dealers. In 2011, he was inducted in the National Auto Auction Hall of Fame and was designated a Warren Young Fellow the following year for his many contributions to the industry and association. This past July, Tim received the Ed Bobit Industry Icon Award, which is presented annually by the International Automotive Remarketers Alliance and the National Auto Auction Association to an individual for his or her significant contributions to the remarketing industry.

“I want to thank Black Book and Hearst for supporting every facet of my 36-year career with the company,” said Tim West.  “I have been fortunate to work for an organization and in an industry that truly values strong business relationships and partnerships. So many people are responsible for any successes that I have had. I especially want to thank my family for always supporting me, my cherished Black Book team, and all of the tremendous auction friends, automobile dealers, and other customers who have meant so much to me.”

Dana W. White, chief communications officer for Hyundai Motor North America, has been named to the Women in Automotive board. In this role, White will be a resource and advocate for the organization’s mission to empower and develop women in the automotive industry as thought-leaders, industry executives and mentors for other females seeking career advancement. The Women in Automotive organization currently has 20 executive-level board representatives from a variety of automotive technology, supplier, media outlets and dealerships. 

“I’m honored to have been selected to join the Women in Automotive leadership board,” White said. ‘I’m excited to champion the value of women to the automotive market, while also helping women within the industry maximize their impact on the business and lead the industry into the future.” 

White recently joined Hyundai after serving as the Assistant to the Secretary of Defense for Public Affairs and Chief Pentagon Spokesperson for the Department of Defense and Secretary of Defense James N. Mattis. In her role as CCO, she reports directly to José Muñoz, Global COO, Hyundai Motor Company and president and CEO, Hyundai Motor North America.

“We are very excited to have Dana White join our Women in Automotive board. Her contributions, thought-leadership, passion and enthusiasm to champion women in the automotive industry will serve well to help us accelerate the vision and mission of our organization,” said Jody DeVere, co-founder, Women in Automotive LLC.

Digital Motors, a digital sales platform, announced that automotive industry veteran Paul Edmonds joined the team as vice president of customer success.

“On our quest to empower dealerships with a comprehensive online sales platform, Paul will partner with our clients to produce tangible results,” said CEO Andreas Hinrichs. “His wealth of experience and knowledge of the existing pain points make Paul ideally suited to bring our solution to more dealerships across the nation.”

Prior to Digital Motors, Edmonds held leadership roles at TrueCar, Blue Book and Cox Automotive. As vice president of customer success, Edmonds will spearhead Digital Motors’ sales and service teams.

“Dealers know they need to innovate the buying process to compete with virtual retailers – and they need the right partner to help them,” said Edmonds. “There is so much noise in the industry around digital retailing, but nothing provides dealers a way to transform their customers’ interest into transactable deals. Digital Motors gives dealers the toolset to remain competitive with online-only retailers.”

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