Full-Size Trucks Grow Market Share Featured

By Staff Writer February 28, 2020

Trucks are making a big comeback, according to a new report released by Edmunds.

Data from Edmunds reveals that market share for full-size trucks hit a 14-year high in 2019, constituting 14.5 percent of the new vehicle market, and full-size truck sales climbed to 2.4 million in 2019, which represents a 123 percent increase from 2009. According to Edmunds experts, the strength of the economy, lower gas prices and stable interest rates, combined with an explosion of options and amenities in the segment, have helped drive full-size truck sales to a post-recession record.

Edmunds data reveals that full-size trucks have outpaced other segments in price growth because more shoppers are opting for higher trim levels, features, and physically bigger trucks overall. In 2019, the average transaction price for a full-size truck was $49,888, more than $12,500 higher than the industry average of $37,310. Ten years ago, the ATP for a full-size truck was $34,987, which was $6,300 higher than the industry average of $28,609.

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Last modified on Thursday, 05 March 2020 14:10

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