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Manheim Boosts Online Experience Featured

By Staff Writer February 18, 2020


With more and more clients choosing digital channels for a more personalized experience and one-stop access to anytime and anywhere solutions, Manheim created the all-new—the ultimate digital gateway to a more connected world of automotive wholesale and remarketing.  

“Reflecting on 75 years of serving clients this year, we’re excited about helping dealers meet the complex challenges of the digital transformation era,” said Grace Huang, president of Manheim. “The new experience combines the type of personalization, physical auction excitement and learning resources that clients are looking for so they can better compete.”   

With the most wholesale buyers, sellers and vehicle inventory, the new provides clients an expansive and connected wholesale marketplace experience.  Manheim worked closely with clients throughout the process of building the new, and the efficiency of the new layout was driven by an in-depth analysis of the most frequently used areas of the legacy site. For example, if buyers and sellers used a feature a lot—like MMR—Manheim brought it to the homepage, one click away.

The new Manheim website now provides offering solution-oriented features that will further enable buyers and sellers to do business the way they want to. With faster access to favorite tools, new standards for vehicle information across channels and an enhanced Simulcast experience, clients can transact more confidently and efficiently—whether at their desks or on the go.

One of the biggest time savers for buyers in the new is its personalization, which makes searching for inventory faster and smarter. New search enhancements drive velocity by reducing the time it takes to find inventory through recognizing a dealer’s transactional history and offering enhanced filtering capabilities. And best of all, the site’s new AI capabilities serve up smart vehicle recommendations based on clients’ one-of-a-kind search and purchase history.

For sellers, a completely reimagined Selling Center provides them with a snapshot of their overall inventory at-a-glance, enabling them to confidently track, optimize and execute their vehicle portfolio management strategy across channels. The all-new Selling Center introduces new data points and inventory groupings that allow sellers to quickly see inventory totals across channels, as well as specific inventory counts that highlight listings that may need attention or action. All of these enhancements are designed to help sellers save time and maximize profits.

The Learning Center offers clients buying, selling and services tutorials that make it easier and faster to find information to enhance their digital experience, and additional training materials will be posted as Manheim continues to evolve its digital properties.



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Last modified on Tuesday, 18 February 2020 18:16

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