Recall App Boosts Service Revenue Featured

By Staff Writer February 13, 2020

Rapid Recon, the creator of time-to-line (T2L) vehicle reconditioning solutions, reported that dealerships using its safety recall management application had generated an additional $16 million in recall-related service repair revenue.

Mark Paul, AutoAp founder and chief executive officer, said insights from more than six years’ serving auto retailers shows that dealers using the company’s safety recall management technology find between 8 percent to 12 percent more vehicles affected by safety recalls. These are safety recalls that a dealer’s manual recall inspection process or use of traditional safety recall services fail to find.

“We’re finding that for every 100 vehicles having at least one safety recall, a total of 124 total recalls will be found by our process,” Paul said.

Safety recalls remain a significant concern for the auto industry and its retailers. Though the frequency of newly reported safety recalls is about the same year-over-year, safety recalls will remain an ever-present risk due to the increasing complexity of new safety features OEMs are delivering – and when properly managed, an opportunity for dealers.

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Last modified on Tuesday, 18 February 2020 15:37