Kia, Genesis Draw ‘Super’ Traffic Featured

By Staff Writer February 04, 2020
Kia, Genesis Draw ‘Super’ Traffic The 2021 Kia Seltos debut Ad generated the most interest among viewers during the Superbowl.

 

Edmunds reports that ads featuring the Kia Seltos and the ad featuring the brand Genesis were the big winners of the Super Bowl ad wars. Edmunds analysts tracked traffic to brand and model pages on its desktop and mobile sites during the game to see which automotive ads were most successful in driving immediate shopper interest. Percentage lifts are compared to average Sunday traffic levels on Edmunds.

Kia’s “Tough Never Quits” ad promoting the Seltos proved to be the most successful ad, driving traffic up by 147,969 percent to its pages on Edmunds during the game. Porsche’s “The Chase” promoting the Taycan drove traffic up by 40,830 percent, and traffic to the Audi e-tron was up by 24,122 percent thanks to the automaker’s “Let it Go” advertisement. On the brand side, Genesis garnered the most interest, with traffic up by 182,343 percent during the game as a result of its “Going Away Party” advertisement. GMC came in second, generating a 9,408 percent lift in traffic with its “First Ever GMC Hummer EV” advertisement.

Kia's Superbowl Commercial 2020 with Josh Jacobs | “Tough Never Quits”. Watch below.

 

 

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Last modified on Monday, 10 February 2020 16:05

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