Firm Adds Auto Vet

By Staff Writer January 23, 2020

Market Scan Information Systems, Inc., has named Joey Imparato  the vice president of sales and performance management for the automotive data and solutions provider.

Imparato will oversee sales strategy, product launch and dealership performance of Market Scan’s new state-of-the-art digital retailing solutions, mDesking 360 and mDrive SYNC. mDesking 360 and mDrive SYNC, which will be released at the upcoming NADA show, are unique in the industry and were created to enable dealers to control all aspects of the consumer’s car buying journey, from online search through vehicle sale and delivery.

Imparato, a 31-year automotive industry veteran, was one of vAuto founder Dale Pollak’s first hires. Prior experience also includes a 13-year tenure at Cox Automotive where he held several positions including director of sales, national sales manager and senior sales consultant.

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Last modified on Thursday, 23 January 2020 12:48

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