NAIAS Goes European in 2020

By Staff Writer January 14, 2020

 

DETROIT – The North American International Auto Show, which will be held in June here this year, will feature “Motor Bella,” a “celebration of Italian and British car culture in a thriving part of Detroit during the weekend leading up to Press Preview.”

The four-day street festival  features supercars, food and culture from the region.

Rod Alberts, NAIAS executive director, made the announcement in Detroit during the North American Car, Utility and Truck of the Year awards.

“When we began to re-envision NAIAS, our goal was to expand the show into the city, provide more ways for the community to interact with the brands, and really showcase the global car culture throughout Detroit,” he said. “Motor Bella will take place in one of the most dynamic and growing areas of the city and will give showgoers an opportunity to engage with Italian and British luxury and sports car brands.”

It will include more than Italian and British supercars representing 12 brands, such as Ferrari and Rolls Royce. The vehicles will be provided by a mixture of British and Italian auto brands, local dealers and car clubs.

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Last modified on Tuesday, 14 January 2020 01:57

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