DealerOn, Inc., a website and digital marketing company serving the retail automotive industry, announced a strategic partnership with NexPhase Capital, LP, an operationally-focused, independent private equity firm.

Founded in 2004 by brothers Ali and Amir Amirrezvani, DealerOn provides a website platform and digital marketing services to car dealerships. It is bolstered by 26 original equipment manufacturer (OEM) certifications and is a data-driven web automation platform designed to enhance consumer experiences.

“NexPhase brings deep sector knowledge, operational expertise and significant resources that will help drive DealerOn’s success for years to come,” said Ali Amirrezvani, co-founder and CEO.