Chrysler officially turned 100 on June 6, 2025, and the brand is celebrating by recognizing the people who have powered its path to the century mark – a rare accomplishment for any brand or company. More than 1,500 employees came together at the Chrysler Technology Center campus in Auburn Hills, Mich., on June 5 to participate in a special group “birthday” photo honoring the thousands who have worked over the decades to make 100 years of Chrysler possible.

“Chrysler held a pivotal role in shaping both the automotive industry and American culture, standing as a symbol of innovation, resilience and breakthrough design for 100 years,” said Chris Feuell, Chrysler brand CEO. “From the revolutionary, powerful HEMI V-8 engine to inventing the minivan and introducing innovations like Stow ‘n Go seating, Chrysler has consistently pushed boundaries. As one of the original Big Three, we’ve helped drive industrial growth and have left an indelible mark with vehicles like the Chrysler 300. But Chrysler is more than a brand—it’s a legacy built by generations of passionate employees, and we’re proud to celebrate their contributions as we look ahead to an exciting new era for the next century.”

Employees at the June 5 event also received a commemorative Chrysler T-shirt and birthday cupcake, and helped commemorate the Chrysler Century of Innovation with the dedication of a unique time capsule, a replica of the toolbox Walter P. Chrysler used early in his career.

The iconic toolbox, which held more than 60 tools and reflects Chrysler’s precision as a machinist, is a cherished family heirloom once displayed atop the Chrysler Building in New York City. Encased in the replica toolbox time capsule are rare memorabilia and artifacts, including historic Chrysler brand and vehicle badges showcasing the evolution of the brand and specialty vehicle launches, as well as historic brochures, merchandise, vehicle sketches and a clever nod to Walter P. Chrysler.

A list of names of those participating in the group photo was also included in the time capsule, as well as a letter from Chrysler brand CEO Feuell to future employees and customers.