Fasten, a provider of driver rewards and customer loyalty solutions for car dealerships, announced its participation in Visa’s Fintech Fast Track program. The company’s flagship product, the Fasten Rewards Visa Card, enables drivers to earn rewards on auto-related expenses like monthly car lease and loan payments.

Through its participation in Visa’s program, Fasten gains access to Visa’s marketing resources, expedited onboarding with partners such as BIN sponsors, risk and fraud management tools, and more. This collaboration allows Fasten to expand its reach, accelerate its product offerings, and deliver benefits to both drivers and dealerships.

“The Fasten Rewards Visa Card is designed for every driver – whether you’re a car enthusiast, a busy parent navigating daily routines, or anyone in between,” said Jacob Zachs, CEO and founder of Fasten. “What sets us apart is our ability to help dealerships drive customer engagement and loyalty, regardless of the cars they sell or service. Partnering with Visa, a globally trusted brand, allows us to extend our reach and offer even more value to drivers and dealerships across the country.”