Geotab Inc., a provider of connected vehicle and asset tracking solutions, revealed the most common prompts in Geotab Ace, the company’s Generative AI (GenAI) assistant for fleet managers, over the past 12 months.

The top five prompts since Geotab launched the early adopter program for Geotab Ace in May 2024 include:

1. Who are my safest drivers?
2. Which drivers have the most improved safety record?
3. Which drivers speed the most?
4. What were my least utilized vehicles last month?
5. List all devices not communicating

The list reveals how safety is the top priority for fleet managers. The prompts also suggest that managers are not just identifying risk but actively tracking progress. This points to a coaching mindset over a punitive one, where the goal is to encourage safer behavior through regular feedback and recognition. The high frequency of safety-related questions also shows how important driver performance is to daily fleet operations.

In May 2024, over 100 companies signed up to be part of the early adopter program to evaluate and provide feedback on Geotab Ace. The GenAI assistant, now used by over 1,500 companies, is capable of processing vast quantities of telematics data quickly, speeding up time to insight. 

“With Geotab Ace, we’re seeing practical, immediate gains in productivity and insight,” said Mike Branch, Geotab vice president data & analytics. “What’s especially encouraging is how fleet managers are using GenAI to improve safety and driver wellbeing. They’re asking not just who’s underperforming, but who’s improving, and that shows a real shift toward a supportive, coaching-based approach. That’s the kind of progress we want AI to support.”

This focus on safety, particularly the emphasis on identifying and improving driver performance, aligns with urgent broader industry challenges and evolving driver needs. A recent Geotab survey revealed that 68% of North American drivers surveyed, and 69% of European drivers surveyed expressed support for new technology to help improve their overall driving performance, validating Geotab’s proactive approach to leveraging innovation for enhanced safety and driver welfare.