Lotlinx announced the appointment of Kerri Wise as chief marketing officer. With over 25 years of executive leadership experience at top automotive technology brands, Wise will spearhead Lotlinx’s marketing strategy, brand development, and dealer engagement initiatives as the company expands its footprint and enhances its solutions powered by artificial intelligence (AI) and machine learning. 

Most recently, she served as chief marketing officer at AutoFi. Prior to AutoFi, she held leadership roles at TrueCarand Edmunds.

“Kerri brings an exceptional blend of brand leadership, automotive expertise, and an unmatched reputation for championing dealer success,” said Len Short, executive chairman of Lotlinx. “She understands how to connect data-driven solutions to real dealer challenges, and she has a deep understanding of how to drive impact through strategic marketing. Kerri’s passion for innovation and inclusivity aligns perfectly with our mission, and we’re proud to welcome her to the team.” 

Wise is a frequent keynote speaker at major automotive events and is the co-founder and president of Women of Color Automotive Network.

“Joining Lotlinx at this moment in its growth is an incredible opportunity,” said Wise. “Lotlinx is redefining how dealers harness the power of real-time, VIN-level data to make smarter marketing and inventory decisions. I’m excited to help amplify the company’s value proposition and strengthen connections with our dealer partners as we continue delivering machine-driven technology that directly impacts profitability and operational control.”