AutoShop Answers, a provider of automotive service training and innovation, has officially partnered with Rilla, an AI-powered speech analytics company, to launch a groundbreaking initiative that is set to redefine the future of the auto repair industry.

This collaboration integrates Rilla’s advanced AI virtual ride-along and conversation analytics technology into the AutoShop Answers coaching platform, delivering a game-changing experience in customer engagement, service advisor training, and operational excellence.

Sebastian Jimenez, CEO of Rilla and NYU Stern graduate, brings a unique background — combining business acumen with a fresh approach to coaching drawn from his early stand-up comedy experience — to revolutionize how businesses train, coach, and grow. Rilla’s AI captures and analyzes real-time customer interactions, delivering actionable coaching insights hands-free.

Todd Hayes, founder of AutoShop Answers and a 30-year veteran of the auto repair industry, emphasized the significance of the launch:

“With Rilla’s AI, we’re not just training — we’re transforming. This technology allows us to coach sales calls, audit scripts, and elevate customer service like never before.”

The partnership officially debuted at AutoShop Answers’ sold-out Key to Key to Callbacks Weekend in Houston, Texas — a record-breaking, standing-room-only event filled with innovation, coaching breakthroughs, and more than 80 bursts of applause from an energized national audience.