Kelley Blue Book, a Cox Automotive brand, announced the winners of the 2025 Consumer Choice Awards.

“Once again, Honda leads in this year’s Consumer Choice Awards, nearly sweeping all of the non-luxury categories and taking home more award wins than another other automaker for 2025, while Porsche wins Best Overall Luxury Brand for the first time in 10 years,” said Vanessa Ton, senior research and market intelligence manager at Cox Automotive. “Other big wins include Toyota reclaiming the Best Overall Truck Brand this year, after Ram won in 2024, and Lexus taking its first Best Overall EV/Hybrid Brand win in this relatively new category.”

These awards are based on annual new-car shopper perception study data. Award categories are calculated among in-market luxury and non-luxury, including truck and electric vehicle and hybrid shoppers who plan to purchase within the next 12 months.

Recognizing automakers’ outstanding achievements in creating and maintaining brand pillars that earn the attention and enthusiasm of new-car shoppers, Kelley Blue Book, a Cox Automotive brand, today announces the winners of the 2025 Consumer Choice Awards.