Chrysler kicked off its 100-year anniversary celebration at the 2025 New York International Auto Show (NYIAS), as the show celebrates its 125th anniversary this year. The Chrysler exhibit will include a special three-vehicle display that showcases the brand’s iconic past, segment-leading present and bright future: the 1924 Chrysler Six, 2025 Chrysler Pacifica and Chrysler Halcyon Concept.

The Chrysler display in New York is just the start of the brand’s Century of Innovation celebration. Chrysler officially rings in 100 years on June 6, 2025 — the date Maxwell Motors officially became Chrysler Corporation with Walter P. Chrysler as president — featuring a dynamic lineup of initiatives and events to honor its 100-year history.

The Chrysler Century of Innovation social media campaign will feature a multi-part video series taking an in-depth look at iconic vehicles, groundbreaking concepts, technological innovations and historic moments from Chrysler’s 100 years.

Chrysler will also debut a 100th anniversary line of branded merchandise, including apparel and gifts, at Collection.Chrysler.com. Additional Century of Innovation events and initiatives will be announced later this year.

“Reaching 100 years is an accomplishment we want to both celebrate and use as an opportunity to declare our commitment to a future that honors Walter P. Chrysler’s legacy of innovation, engineering excellence and beautiful, affordable designs,” Feuell added. “As the brand celebrates this milestone, the future looks bright with exciting new releases: a refreshed Chrysler Pacifica in 2026, a new crossover soon after and a third product inspired by the Halcyon concept.”