The total number of active new vehicle shoppers who say they are “very likely” to consider an EV for their next vehicle declined slightly to 23.0% in March 2025, down from 23.3% in February 2025 and up half a percentage point from 22.5% in March 2024.

This E-Vision Intelligence Report dives into key data points trending in each monthly J.D. Power EV Index update, along with other data points gathered from J.D. Power studies and pulse surveys, to offer a data-driven consumer perspective on the EV customer experience.

Consideration rates are highest among consumers earning more than $100,000 per year and those living in the West and Northeast. Consideration is also down three percentage points to 20% among vehicle shoppers who cite their political party affiliation as Republican. At 30%, the “very likely” consideration rate slightly improves (up 0.4 percentage points) among those who identify as Democrat.

According to J.D. Power data, Tesla is still the most-considered brand among active EV shoppers with 18.2% of those currently in the market for a new vehicle indicating that they are “somewhat likely” or “very likely” to consider an EV selecting Tesla as their top brand.

That number is up from 17.7% in February 2025 but down from 20.5% in March 2024. Additionally, among the vehicle models with the highest levels of consideration by consumers, only the Tesla Model 3 (7^th) ranks among the top 10. In March of 2024, the Model 3 was the fourth most frequently considered EV model. Overall electric vehicle (EV) market share as a percentage of total vehicle sales volume was 9.3% in March 2025, up 0.9 percentage points from 8.4% in March 2024. 

While the overall growth rate in EV market share has slowed, EV’s currently account for 9.3% of the total new vehicle market, down from 9.6% in February and up from 8.4% in March 2024. The current growth rate is directly in line with the J.D. Power projection of 9.1% overall retail share for 2025, which is flat with 2024 totals and one percentage point higher than 2023 volumes.