Toyota Motor North America reported March 2025 U.S. sales of 231,335 vehicles, up 7.7% on a volume basis and up 11.8% on a daily selling rate (DSR) basis versus March 2024. Sales of electrified vehicles for the month totaled 112,608, up 44.1% on a volume basis and up 49.6% on a DSR basis representing 48.7% of total sales volume.

For the first quarter, TMNA reported sales of 570,269 vehicles, up 0.9% on a volume basis and up 3.6% on a DSR basis versus the year ago period. Sales of electrified vehicles for the first quarter totaled 288,796, up 39.6% on a volume basis and up 43.3% on a DSR basis representing 50.6% of total sales volume.

Toyota division posted March sales of 196,240 vehicles, up 6.6% on a volume basis and up 10.7% on a DSR basis. For the quarter, Toyota division reported sales of 487,226 vehicles, up 0.1% on a volume basis and up 2.8 % on a DSR basis.

Lexus division posted March sales of 35,095 vehicles, up 14.1 percent on a volume basis and up 18.4% on a DSR basis. For the quarter, Lexus division reported it best-ever result with sales of 83,043 vehicles, up 5.8% on a volume basis and up 8.6% on a DSR basis.

“We continue to see steady sales from our Toyota and Lexus brands due in part to improved inventory levels and new models like the Toyota 4Runner and Lexus LX hybrid,” said Mark Templin, executive vice president and chief operating officer, TMNA. “We’re also seeing our sales mix of electrified vehicles increasing as our diverse portfolio of 32 electrified vehicles continue to grow and satisfy the needs of our customers while reducing emissions as much as possible, as quickly as possible.”