Total new-vehicle sales for March 2025, including retail and non-retail transactions, are projected to reach 1,525,200, an 9.6% increase from March 2024, according to a joint forecast from J.D. Power and GlobalData. March 2025 has 26 selling days, one fewer than March 2024. Comparing the same sales volume without adjusting for the number of selling days translates to an increase of 5.5% from 2024.

The seasonally adjusted annualized rate (SAAR) for total new-vehicle sales is expected to be 16.8 million units, up 1.2 million units from March 2024. 

New-vehicle total sales for Q1 2025 are projected to reach 3,860,000 units, a 5.3% increase from Q1 2024 when adjusted for selling days.

New-vehicle retail sales for March 2025 are expected to increase from a year ago. Retail sales of new vehicles are expected to reach 1,268,200, a 13.0% increase from March 2024. Comparing the same sales volume without adjusting for the number of selling days translates to an increase of 8.9% from 2024.

New-vehicle retail sales for Q1 2025 are projected to reach 3,168,000 units, an 8.4% increase from Q1 2024 when adjusted for selling days. 

“March results reflect a continuation of recent trends, with robust consumer demand for new vehicles delivering a sixth consecutive month of retail sales growth,” said Thomas King, president of the data and analytics division at J.D. Power.