RockED, a mobile sales enablement platform for the auto industry, is partnering with Impel, a global provider of Automotive AI solutions, to launch the industry’s first standardized AI certification.

 The Automotive AI certification program will arm dealership employees and workers throughout the industry with practical knowledge designed to help them work collaboratively with AI technology across critical dealership functions, including sales, service, merchandising and marketing. Certified learners will gain highly marketable skills, positioning them as leaders in the rapidly evolving automotive retailing landscape. Rigorous testing standards will be used to ensure that certificate holders demonstrate proficiency in understanding and applying automotive AI technology in a dealership setting. 

“By bringing together Impel’s deep automotive AI expertise with RockED’s innovative learning and development approach, we will be able to upskill the workforce and advance the careers of thousands of dealership employees,” said Matthias Stoever, CEO at RockED. “This is exactly why RockED was founded, and I look forward to working with Impel to make a meaningful impact on the industry as a whole.”

The Automotive AI certification program will feature an estimated 70 micro-learning Guides, aimed at preparing dealership employees for success in working alongside AI technology. Each Guide will contain highly actionable content delivered via bite-sized videos designed to create an interactive and engaging learning environment. Managers and staff will be able to track progress and access content at any time through the RockED mobile app learning platform. To further amplify the value of this certification, RockED and Impel are introducing digital completion badges and achievement certificates that learners can display on social platforms, email signatures and resumes. These badges will highlight employee expertise, add transferable skills to their professional career transcripts, and improve career opportunities in an industry increasingly shaped by advanced technologies.

As part of the partnership, Impel will also work with RockED to develop and deliver a customized training program for Impel AI customers. The training will include practical tips and best practices for leveraging the Impel AI platform to optimize business processes and performance.