
Autosoft, a provider of innovative Dealer Management System technology, has appointed Anthony Belcher as its new chief executive officer, effective February 2025. Belcher succeeds Bryce Veon, who has successfully led the company and will assist in ensuring a smooth leadership transition.
Transitioning from the CEO position, Bryce will remain closely connected to Autosoft and continue to nurture relationships with its customers, OEMs, and industry partners. Bryce will continue as the sole owner of Autosoft, family-owned and operated since 1988.
Belcher brings over 20 years of executive leadership experience in the software and automotive industries. His expertise spans P&L management, market penetration, and strategic planning, with a sharp focus on improving business efficiencies and eliminating ineffective processes.
“I am honored to step into the role of CEO at such a pivotal time in Autosoft’s journey,” he said. “With its incredible history and steadfast commitment to empowering automotive dealerships, I look forward to building on the company’s strong foundation and driving value for our customers and stakeholders.”
Autosoft serves over 1,300 dealers nationwide, offering integration with 35 OEMs and over 220 third-party solutions.