
The all-new, fourth-generation Toyota Tacoma was awarded the title Truck of Texas by the Texas Auto Writers Association at their 31st annual Texas Truck Rodeo event. It is the first time a midsize pickup truck has earned Truck of Texas. This marks the third time in four years a Toyota pickup has taken the top award at the Truck Rodeo, with the full-size Tundra earning the honors in 2022 and 2024.
TAWA awarded the all-new Lexus GX 550 the other top award at the Truck Rodeo: SUV of Texas. It also voted on category and technical awards at the media drive event. Tacoma earned Midsize Truck of Texas, while the GX 550 is the top Midsize SUV. Toyota’s Wireless Trailer Camera received the Best Towing Technology award, and the Best Driver Assist or Safety Feature went to Toyota’s Safety Sense 3.0.
“After being the most popular midsize pickup in the U.S. the last 20 years in a row, it’s great to see the all-new Tacoma be presented Truck of Texas,” said Dedra DeLilli, Toyota vice president, Vehicle Marketing and Communications. “We are honored that TAWA recognized the Tacoma as the first Truck of Texas from a segment other than full-size pickup.”
TAWA also announced the other winners of the coveted category awards. This event celebrates excellence within the automotive industry, highlighting vehicles that have set the standard for innovation, performance, and design among trucks and SUVs.
Award-Winning Vehicles of 2024-2025:
Special recognitions were also awarded for technological advancements and features that enhance safety and performance: