FCA Reports Sales Decline

By Staff Writer January 07, 2025 211

FCA U.S. reports sales of 320,743 vehicles in the fourth quarter and 1,303,570 vehicles for the full 2024 calendar year. Overall, fourth-quarter total U.S. sales declined 7% and full-year results decreased 15% year over year while the company’s Q4 retail sales in the full calendar year increased 1% year over year.

FCA US holds the highest PHEV market share in the industry in the 2024 calendar year, owning 41%. FCA takes three of the top five spots among best-selling plug-in hybrids in the U.S. The Jeep Wrangler 4xe is America’s best-selling plug-in hybrid vehicle; the Grand Cherokee 4xe is No. 3 and the Chrysler Pacifica Hybrid claims the No. 4 spot (source: S&P Global Mobility U.S. State Registrations database through October 31, 2024).

“As we head into 2025, our U.S. brands are demonstrating strong sales momentum, with our H2 retail sales showing 4% growth over the first half of the year’s results,” said Jeff Kommor, head of U.S. sales. “We also saw our total sales increase 5% in the fourth quarter over the third quarter. The pricing and incentive actions that we put in place across our brand portfolios in the second half of the year led our U.S. dealer inventory levels to be reduced ahead of schedule, allowing our dealers to prepare consumers for the introduction of all new vehicles to the market, including from Jeep, Ram and Dodge.

“Taking a closer look at our Q4 retail sales year-over-year growth, if we measure the current portfolio of available products during those two periods, our 2024 fourth-quarter retail sales show an improvement of 11%. With the arrival of new products in 2025, including the addition of the Jeep Wagoneer S, the Jeep Recon and the replacement for the Jeep Cherokee, which re-enters North America’s largest segment with a hybrid powertrain, we’re creating further opportunity for sales growth and continuing to strengthen our position in the marketplace.”

Jeep brand’s fourth-quarter 2024 U.S. retail sales increased 6% over same period last year. 

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Last modified on Wednesday, 08 January 2025 21:50