Auto dealers who add mobile service to their offerings are winning 92% of lost customers back to their service departments, according to data from Curbee, a company that helps dealers implement mobile service.

Dealer service and parts departments are the leading source of dealer profits, but as vehicles age and are no longer under warranty, dealers face the challenge of keeping customers from straying to third-party shops just as vehicles require more service.

With the average vehicle on the road in the U.S. now more than 12.5 years old, there is significant opportunity for dealers to generate revenue through their service departments. Mobile service is a powerful tool dealers are using to successfully retain and regain customers by meeting them where they are, literally.

“Mobile service represents a significant opportunity for dealers to modernize operations and deepen customer relationships,” Curbee CEO Amit Chandarana said. “By prioritizing convenience and meeting customers on their terms - at their home or at the office - the industry can tackle one of its most pressing challenges: bringing lapsed customers back into the fold.”

Curbee data illustrates the impact of mobile service:

• 92% of lapsed customers, customers who hadn’t visited their dealers for service in over 18 months, accepted a mobile service appointment when the dealer offered it, showing the power of convenience to win back loyalty.
• For vehicles averaging seven years old, 100% of required services were routine maintenance, such as oil changes, tire rotations, and battery checks - perfect for mobile solutions.
• Appointments averaged just 55 minutes, minimizing disruption for customers while freeing up service bays for more complex repairs.

The rise of mobile service reflects a broader shift in consumer expectations. Today’s vehicle owners prioritize convenience, time savings and transparency in their service experiences. By delivering maintenance directly to customers’ homes or workplaces, dealerships can re-engage with a key customer base while differentiating themselves in an increasingly competitive market.