Carfluent, an AI-driven website technology that connects dealers with Spanish-speaking customers, announced the appointment of Aaron Schinke as its chief growth officer. Schinke had an instrumental role in the success of DealerFire and DealerSocket and his recent tenure as CEO of Lincoln Labs.

The team at Carfluent is confident in Schinke’s ability to lead the company’s strategic evolution. “Carfluent is poised for significant growth, and Aaron is the ideal leader for this journey. His extensive knowledge, understanding of the needs and challenges auto dealers face, and his history of growing companies in the auto industry make him a natural fit to join the Carfluent team,” said Chance Mayfield, CEO of Carfluent. Justin Neiser, Chief Experience Officer, adds, “Having previously worked with Aaron on several website and digital retailing initiatives across the entire OEM landscape, I know the value he can bring to both consumers and dealers, and I’m excited for the strategic opportunities that lay ahead.”