Carvana Partners with NASCAR Champ

By Staff Writer November 12, 2024

Carvana, an industry pioneer for buying and selling used cars online, today launched a new broadcast campaign starring seven-time NASCAR champion Jimmie Johnson. The commercial highlights Carvana’s same day vehicle delivery service, allowing customers to receive their car in less than 24 hours after placing an order on carvana.com.

“After several successful seasons with Jimmie, we couldn’t be more excited to have him star in a Same Day Delivery campaign,” said Ryan Keeton, Carvana’s co-founder and Chief Brand Officer. “His proven record on the race track makes him a natural choice for a commercial highlighting the speed of Carvana’s Same Day Delivery.”

Produced by Carvana’s in-house creative team, the ad showcases Johnson’s humor as he experiences a ‘day in the life’ of a Carvana customer advocate. His famous precision on the racetrack seamlessly translates to the speed and ease of Carvana’s same day delivery service as he takes on the challenge of delivering cars to excited customers in just hours. The campaign will air across multiple platforms, including television, digital, and social media channels in the coming weeks.

“When I learned Carvana could deliver a car in less than two hours, I was blown away,” said Jimmie Johnson. “The Carvana team truly makes every minute count. Their same day delivery isn’t just fast—it’s a game changer, combining speed with reliability in a way that redefines car buying.”

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Last modified on Tuesday, 19 November 2024 11:55