Firm Introduces Powersports Protection Products

By Staff Writer October 22, 2024

EFG Companies introduces two new Million Mile programs designed to reward powersports enthusiasts and deliver significant revenue growth for dealerships. The new Million Mile Limited Engine Protection Loyalty Program and Million Mile Battery Protection programs incentivize owners of motorcycles, ATVs, UTVs, side-by-sides, personal watercraft, and snowmobiles to maintain their vehicles, while offering dealerships a much-needed boost in both showroom traffic and fixed operations revenue.

On the heels of its success with the Million Mile protection product suite, EFG Companies introduces two new Million Mile programs designed to reward powersports enthusiasts and deliver significant revenue growth for dealerships. The new Million Mile Limited Engine Protection Loyalty Program and Million Mile Battery Protection programs incentivize owners of motorcycles, ATVs, UTVs, side-by-sides, personal watercraft, and snowmobiles to maintain their vehicles, while offering dealerships a much-needed boost in both showroom traffic and fixed operations revenue. These programs are poised to increase per retail unit (PRU) F&I revenue by 19%, giving dealers an essential tool to thrive in challenging market conditions

“With sales at three-year low levels heading into the 4th quarter, powersports dealers are facing high inventories and hesitant consumers concerned about the overall economy as well as their personal finances,” said Adam Ouart, Senior Vice President, Agency Services and Powersports.

Key Benefits of the Million Mile Loyalty Programs:

  • Million Mile Limited Engine Protection Loyalty Program: Offers complimentary, limited coverage for the engine—plus towing services—for new and certified pre-owned units up to 11 years old with less than 60,000 miles.
  • Million Mile Limited Battery Protection: Covers the cost of battery replacement, addressing a common issue for vehicles that sit idle. It helps consumers avoid unexpected costs, while ensuring the long-term functionality of their vehicles.

To qualify, customers simply return to their dealership of origin for regular maintenance and confirm vehicle ownership every five years.

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Last modified on Thursday, 24 October 2024 10:47