Firm Introduces Powersports Platform

By Staff Writer October 11, 2024

Align Partners Software, a new company formed by powersports dealership principals and entrepreneurs, has introduced One Dealer Lane, the first end-to-end middleware SaaS platform designed specifically for the powersports industry. This industry-changing software platform brings dealers, lenders, and F&I product providers together for a seamless digital sales experience to help dealers boost their profits while improving customer satisfaction.

“Most powersports dealerships struggle with offering their customers a consistent, compliant, and simplified experience. These dealers have limited software options that seamlessly integrate their sales systems and processes,” said Michael Graves, founding partner of One Dealer Lane. “I use ODL at my own powersports dealerships in Colorado, so I have first-hand experience with how well our platform performs. ODL integrates with my DMS and CRM systems, lenders, and providers, so like any dealer using our platform, I can manage all my sales and F&I functions in one place through our centralized dashboard.”

With ODL, dealerships can perform digital presentations to customers, eliminating manual, paper-based processes, improving the overall customer experience and profitability for dealerships. For the F&I office, ODL offers real-time integrations to F&I product providers that enable electronic rating, contracting, and remittance. This helps get customers through closing quicker while maintaining consistency and transparency at every stage.

After the successful launch of ODL in April 2023 with a beta group of ten dealers in different urban and rural locations of varying sizes, and a carefully selected group of integration partners, the team behind ODL has been able to turn their focus on expanding their user base and adding to their partner groups. Safe-Guard, a leading provider of customized protection products for the automotive, powersports, RV, and marine industries, is one of the valued provider partners already established with ODL.

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Last modified on Monday, 14 October 2024 13:13